MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

                                     

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

MACIAS PR – Our Consistent Track Record with Media Placements

How many PR firms can say they secure stories for their clients every day of the week? Well MACIAS PR can say it.

In the last week, MACIAS PR secured publicity for our clients on local and national TV, as well as in print.

On Monday, PIX 11 in New York City shot a TV segment on our digital health client. That same day, our team also got our political client on CNN.  Two days earlier, WNBC ran a story on our other digital health client. Oh, we can’t forget our nonprofit client who has been with us for more than 2 years. That organization appeared in the largest newspaper in St. Louis.

MACIAS PR in the News

Over the summer, our in-house team built a mobile app for fun that tells New Yorkers where to go for entertainment. News 12 Brooklyn ran a TV segment on our mobile app, Brooklyn Bound. Two different Brooklyn newspapers also published features on the app and interviewed our founder, Mark Macias.

Sometimes, you need to live in the moment and reflect on the good times. This was a good week for MACIAS PR and all of our PR partners who inspire us everyday to look for new ways to get them on the news. Want to see what we can do for you? Message us in the

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How B2B PR Firms can Develop Quality Business Leads

Many B2B businesses wrongly believe that PR is just for consumer-facing products. It’s not. An effective public relations campaign can help your business develop quality leads and at a fraction of the cost.

The best PR agencies develop strategies that are aligned with your goals. MACIAS PR has launched and executed several B2B media campaigns that introduced a product and services to targeted enterprises.

A recent campaign helped introduce a digital health service to HR professionals. The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client.

The article, which you can read  by clicking here, introduced this B2B company to more than 240,000 Human Resource professionals, according to their website. That’s more effective than sending out 200,000 emails to potential clients. The publication did the selling for this client.

PR as a Marketing Strategy in B2B Sectors

Business frequently turns to advertising for marketing initiatives. Yes, advertisements can reach your targeted customers but so can PR. Content is still king in the media and if your business has a good story to sell, the best PR firms will be able to get you exposure.

You can also work with your PR firm to align the message and outlet so it fits with your brand. HR Advisor was a perfect match for this client because its readers are potential customers of this program.

The legitimacy of the publication also gives readers a feeling of trust. HR Advisor has been around for more than 30 years and serves more than 90 percent of the Fortune 500. So the next time you are analyzing your ad buy budget for trade publications, ask yourself: do you pick up the publication for the ads or the content?

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How to Measure an Effective PR Campaign

By Mark Macias

How do you measure the performance of an effective PR firm? It’s a question I hear a lot from potential clients. There are several traditional ways to evaluate the performance of your PR agency, and you can read more on that with this blog on How to Measure the ROI of PR. If you’re short on time, the CliffsNotes are below:

  • Number of Media Placements
  • Demographics and Reader base for those Media Outlets
  • Increased Credibility, which Helps Close Sales;
  • Actual Sales, which can be measured through links published in news stories or through Analytics.
  • Improved SEO – since search engines use news stories and blogger stories to measure the value of a website.

But there is another way to measure the ROI of PR that is frequently overlooked. It’s more difficult to quantify than any Google Analytics Report but according to researchers out of Motista – a consumer intelligence analytics firm – it’s actually more persuasive and leads to higher revenue for brands. This is where the art of PR contrasts with the science of data.

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Biggest PR Mistakes – and How to Prevent Them

By Mark Macias

There are many mistakes you can make while pursuing public relations. Fortunately, you can overcome most of those mistakes, however, there is one PR mistake you can rarely overcome. The error effectively makes your entire media placement worthless.

What is it?

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5 PR Tips for Networking Events – Art of Small Talk

By Mark Macias

A few years ago, I wrote an article for Entrepreneur Magazine that detailed how you can apply PR to networking events. (You can read article here).

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

Here’s a quick rundown on how to apply PR skills to any networking event, making the art of small talk easier for business.

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PR Question – Who are the best Media Contacts for PR

                                    

By Mark Macias

There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.

They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?

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The Power of Local TV – Driving Targeted Leads and Exposure

Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.

A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.

MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.

This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.

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PR Newswire – Worth the Money?

By Mark Macias

Clients are always asking me what I think of press releases posted on the PR newswires.

“Why can’t we just write a press release and post it on PRWeb or PRNewsWires? It gets picked up by everyone.” They say.

It seems simple enough on the surface.

PRWeb writes on their home page, “Generate Buzz Online… Forever. Your news lives on the web forever, earning you new business time and time again.”

PRNewswire makes an even bolder claim on their website: “PR Newswire is the authoritative source of news and information for leading global media organizations…. We distribute to more than 200,000 media points and 8,000 websites, offering the most ways to reach your audience online and off.”

So will paid press releases on these PR newswire distribution outlets generate buzz for your business? It depends on what kind of buzz you are looking for and what the announcement is you will be posting.

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MACIAS PR – Media Report Q1 2019

NEW YORK, April 4, 2019 (Newswire.com) – The top tech and healthcare PR firm — MACIAS PR — has released its first quarter publicity report, detailing the media coverage it secured for clients from January to March 2019.

In January, MACIAS PR secured a TV segment with the top-rated morning show, the NBC Today Show, the showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. Over the course of the media campaign, MACIAS PR also secured publicity for the health tech client on EntrepreneurUSA Today, Forbes and others.

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