MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.
Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.
PR and Industry Awards – Earned by MACIAS PR
In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.
Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.
There are many mistakes you can make while pursuing public relations. Fortunately, you can overcome most of those mistakes, however, there is one PR mistake you can rarely overcome. The error effectively makes your entire media placement worthless.
There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.
They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?
Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.
A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.
MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.
This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.
Clients are always asking me what I think of press releases posted on the PR newswires.
“Why can’t we just write a press release and post it on PRWeb or PRNewsWires? It gets picked up by everyone.” They say.
It seems simple enough on the surface.
PRWeb writes on their home page, “Generate Buzz Online… Forever. Your news lives on the web forever, earning you new business time and time again.”
PRNewswire makes an even bolder claim on their website: “PR Newswire is the authoritative source of news and information for leading global media organizations…. We distribute to more than 200,000 media points and 8,000 websites, offering the most ways to reach your audience online and off.”
So will paid press releases on these PR newswire distribution outlets generate buzz for your business? It depends on what kind of buzz you are looking for and what the announcement is you will be posting.
NEW YORK, April 4, 2019 (Newswire.com) – The top tech and healthcare PR firm — MACIAS PR — has released its first quarter publicity report, detailing the media coverage it secured for clients from January to March 2019.
In January, MACIAS PR secured a TV segment with the top-rated morning show, the NBC Today Show, the showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. Over the course of the media campaign, MACIAS PR also secured publicity for the health tech client on Entrepreneur, USA Today, Forbes and others.
It’s the perennial crisis communications question for all industries: how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?
The end-game strategy of crisis communications is to get your business out of the news as quickly as possible. You don’t want a story to linger, or new developments to unfold because it keeps your story in the news cycle.
News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it. No one wants to read old news. It’s why the phrase is a cliche.
Every day new information unfolds about your scandal, the more heavily favored your story is to remain in the news.
There are several critical elements that lead to earned media, but if I had to sum it down to one word, I’d say it’s “editorial.”
Earned media is not about advertising your services to reporters. Journalists aren’t there to listen to a sales pitch. Their job is to identify the news angle.
MACIAS PR works with clients in different industries – healthcare, technology, digital health, nonprofits, consumer services. Our team is constantly speaking with journalists, reporters, writers and producers about news stories, across journalism beats.
Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it.