The depth and expertise of MACIAS PR goes deeper than most other PR firms.
If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries.
MACIAS PR has led media campaigns for Congressional candidates, dating apps, consumer products and apps, weight loss programs, compliance and law firms. We’ve also run B2B media campaigns for pharma, healthcare and healthtech platforms.
Despite the diversity of those clients, one thing remains consistent. MACIAS PR continually delivers tier one placements with the biggest name in news. So how do we do it?
I continually hear from potential clients that they got burned by their previous PR firm.
It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.
What kind of track record has this PR firm established?
Who is the leader behind the strategy?
What experience does the PR firm have in your sector?
What do their current and past clients say about them?
I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.
Thank you flowers from a Client
Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.
When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.
When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.
NEW YORK – October 1, 2018 – (Newswire.com) The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from July to September 2018.
MACIAS PR secured TV segments, newspaper and online features that targeted Millennials, women, fitness conscious consumers, voters, theatergoers and enterprise with stories in Bustle, CBS NEWS, Women’s ENews, Now This and others.
A local TV station in Baltimore, Channel 2, ran a long feature on the firm’s nonprofit client that promoted their summer educational tech program, while NY1 ran a segment on a play that MACIAS PR is promoting to New Yorkers.
PR is more than just telling your story through the media. An alternative and equally influential media campaign will use customers to tell your story.
This form of PR, positioning your customers as characters, is very effective when it comes to hyping the quality of your services. Of course, it must be true. Reporters can read through hype when it’s not backed by substance. So how can you do this with your brand?
A consistent and successful media campaign is like a river. It must continually move and replenish itself with new ideas. A fast-moving river lures you in with its sound, smell and eyes – and essentially appeals to your senses.
The best PR campaigns must also appeal to those same sensories.
Duration builds relationships with clients, but when it comes to media campaigns, time can frequently make campaigns more challenging.
How do you continually find that next big idea for the media interested? This is when brainstorming and curiosity become a major factor.
CNBC is a global business news source with a reputation that is unrivaled. It’s typically the first source for executives when it comes to updates on the markets and business news.
Earlier this month, CNBC published a story that took a closer look at how technology was disrupting the weight loss industry. Much of the feature was focused around our digital health client and their technology. The story talked about how our client is more innovative in their weight loss approach. It’s a more virtual and personal approach that is customized.
Memorial Day is right around the corner, but MACIAS PR is not in vacation mode. We are still securing media placements for our clients with magazines, newspapers and TV.
The week leading up to Memorial Day Weekend is notoriously difficult when it comes to securing media placements. I can say from experience, TV newsrooms are understaffed as reporters, producers and photographers request vacation days to maximize the long holiday weekend.
Despite that obstacle, MACIAS PR secured two TV segments for clients in Baltimore and Philadelphia. We also secured a story with the largest newspaper in Houston. And our clients are in two national magazines. You can see those placements in the above photo.
Social media strategy is a key component for generating sales and driving business leads. Platforms like Facebook, Instagram, Youtube and Twitter are more than just sources of entertainment. They allow companies to brand themselves and accessible to consumers.
MACIAS PR firm has run social media campaigns for service providers, politicians, restaurants, bars and others. We leverage creativity, videos, programming concepts, animated ads and pop culture to introduce our clients’ brands into targeted news feeds.
Our strategy creates an emotional connection with their brands and their clients by creating strong content and connecting with their audience. Our end result is more followers, better brand recognition and even exposure.
Research from Statista shows that 81 percent of Americans had a social media profile last year, and it will continue to grow throughout this year.
When entertainment writers need advice on branding and crisis stories, they turn to MACIAS PR for help.
US Weekly, Life & Style Magazine and others have turned to the founder of this firm, Mark Macias, for advice on what celebrities and Hollywood moguls should do to manage their brands.
Life & Style Magazine wanted to know how Omarosa’s potential book deal could be worth with the media, while US Weekly Magazine asked how a public spat between Andy Cohen and Kathy Gifford would play out with fans.
Last week, PopCulture.com asked MACIAS PR for advice on ABC’s The Bachelor.
Potential clients are ambitious when it comes to publicity. They frequently tell me they want their products to reach the biggest audience on TV.
You can’t blame them. Bigger is usually better, right? Actually, that’s not always the case.
You want to place your product where your consumers and clients are located. It sounds simplistic enough, but it’s over-looked as a strategy when it comes to PR. Your PR strategy should align with your goals – first.