By Mark Macias
I frequently media train CEOs and founders of companies on how to deliver their message to reporters. One mistake many CEOs make with reporters is not what they say – but what they don’t say.
When you speak with reporters, it’s your job to sell your company or service. If you don’t tell a reporter what is great about your product, they’ll never know.
You might think reporters already know that your product won an industry award. Or maybe you’ll assume that the reporter read your Wikipedia page and learned about your experience. It’s possible, but do you want to leave your selling point to chance?
Continue reading “PR Advice for CEOs – Why it’s Important to Brag”
By Mark Macias
The Empire State Building is across the street from our office, so we see that powerful monument every day. The iconic monument reminds why a solid foundation is needed for any building or media campaign to outlast time.
Before MACIAS PR launches any campaign, we always make sure we have the elements and foundation for a successful media campaign. We don’t just start pitching reporters. We don’t “spray and pray” which is a common phrase you hear at other PR firms.
No, MACIAS PR focuses on the foundation first.
Continue reading “Empire State Building and MACIAS PR – What they have in Common”
By Michelle Soriano
Black women are changing the face of politics. MACIAS PR leveraged this narrative to secure a prominent media placement for our political client who is running for Congress. The headline for the story said it all: Blue Party say Hello to the Black Wave.
News One reaches more than 10 million unique visitors per month, with the majority African Americans. It’s one of the largest online platform for the African American community.
The article MACIAS PR secured revolved around three female Black politicians who are changing the face of the Democratic party. The report also included open dialogue about a shift in thinking among party leaders – and how our client is one of the few leading the movement.
Continue reading “Publicity for Congressional Candidates – Targeting Voters”