By Mark Macias
I frequently media train CEOs and founders of companies on how to deliver their message to reporters. One mistake many CEOs make with reporters is not what they say – but what they don’t say.
When you speak with reporters, it’s your job to sell your company or service. If you don’t tell a reporter what is great about your product, they’ll never know.
You might think reporters already know that your product won an industry award. Or maybe you’ll assume that the reporter read your Wikipedia page and learned about your experience. It’s possible, but do you want to leave your selling point to chance?
Continue reading “PR Advice for CEOs – Why it’s Important to Brag”
