The Power of Local TV – Driving Targeted Leads and Exposure

Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.

A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.

MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.

This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.

Why Local TV Tells a Better Story

Many business owners want to reach the national news first. With many brands, this is the most effective method. But when you’re selling a product or service to the local community, don’t ignore local TV.  When a campaign is executed effectively, the story will reach more targeted viewers who are more likely to consume your product.

Need help getting your story on the local news? MACIAS PR has run local TV campaigns from Hawaii to New York. We have a strong editorial advantage when it comes to telling stories. Reach out to us for a free quote by clicking here.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.