By Mark Macias
There are several rules that MACIAS PR applies to every campaign we launch. I won’t share those internal discussions because they play a critical factor behind our success.
However, there is one rule I will share with you from our playbook.
Every news angle must be objective – not subjective.
PR is frequently referred to as hyperbole. During my brief time when I consulted global PR firms under NDAs I saw that hyperbolic approach up close. The account leaders always encouraged their young, 20-something account executives to make the story sound bigger than it was. I never told those PR firms why their approach was wrong. I figured, they would learn on their own.
So what does that have to do with MACIAS PR? I’d like to share the Top 10 Reasons why your business will get better results by turning to MACIAS PR. It’s my Top-10 List that details why MACIAS PR has an edge over other PR firms. Or in hyperbolic terms, why MACIAS PR is the best PR firm explained in objective terms.
Top 10 Reasons Why MACIAS PR is the Best PR Firm
MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. This insider knowledge of how the big networks think gives every campaign we launch an edge. It’s like having an Executive Producer on your side before we even reach out to the media. During my time consulting global PR firms, I never saw anyone with experience inside the media. Their entire leadership consisted of publicists who rose up the ranks of PR. I didn’t grow up in PR. I grew up inside the media and this insider experience helps us deliver better results at a faster pace.
Every business owner knows you never want to compete on cost. It’s the fastest way to the bottom. However, MACIAS PR doesn’t have the same overhead costs that larger PR firms have. We don’t have glamorous marble floors that greet every client. But we do have fresh flowers, iced coffee and lemon-flavored water for all our clients and potential clients who visit our coworking space at WeWork. This actually saves us on cost. We aren’t paying for that luxury high rise building and expensive couches. Yet, we have them. Our coworking space cuts back on our overhead. We pass along this cost savings to our clients.
3) Located in New York
There are many advantages when it comes to being on East Coast time. The national news always runs on New York time. If you work with a local PR firm in San Francisco or Texas, you will be at a disadvantage with the national media, especially if you’re trying to leverage the news cycle. Think about it, a publicist in San Francisco wakes up when New Yorkers are at lunch. By this time, the news cycle for the day has already been set. You will always have an advantage with a PR firm that is located in New York.
4) Personal Media Connections
The founder of MACIAS PR spent a career with NBC, CBS and American Journal, as well as local TV stints in Phoenix and Miami. The media is essentially a small fraternity or sorority. You work together on Thanksgiving, Christmas, New Year’s Eve – and those experiences build bonds among friends. It’s one of the reasons why we have connections at nearly every major publication. These connections help get our stories published with the biggest media outlets. And it doesn’t hurt when these reporters hang out with us over drinks or at our bar b q.
5) Brand Consulting from a Peer
MACIAS PR was founded by an entrepreneur in 2009. Every entrepreneur knows first-hand the challenges that go with starting a business. This PR firm continually applies an entrepreneurial approach to our stories. We make sure every message has a purpose. If you want to grow your business, drive new leads, increase your exposure – we will find a way to push this message from an entrepreneur’s background. In simple terms, we will adapt and remain lean until we succeed. If you’re a founder facing startup challenges, we’ve probably seen it from our first-hand experience.
6) Diverse Clients
MACIAS PR has run media campaigns for clients in several complicated industries: hedge funds and private equity, Congressional candidates, cyber security, B2B service sector industries, biotech, etc. Despite the diversity of these industries, we continually place top tier media placements for our clients. It takes a solid understanding to succeed in these different industries, which we believe reinforces our strength and experience.
7) Media and PR Awards
The founder of this firm has received five Emmy nominations from TV peers in five different categories: News & Public Affairs, Features, Consumer & Business; Documentary Programming, Religious Programming. Mark Macias won an Emmy in the News & Public Affairs category. This recognition from TV peers shows we know how to tell a story and come up with unique ideas. Marketing peers have also named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. Journalists with Finance Monthly named MACIAS PR the 2015 PR Consultant Firm of the Year and the 2016 and 2017 Financial PR Firm of the Year.
8) A Leader in Marketing and PR Trends
MACIAS PR is on the front line of seeing PR and marketing trends as they unfold. For example, there is a new emerging trend that is starting to brew underground, and it’s called Growth Hacking. We started leveraging these tactics years ago before others even heard of the term. How do we identify or see these trends? Our job is to continually dig deeper into the news cycle and business trends. This inevitably introduces us to new tactics and strategies that we apply in our client campaigns.
9) Less Bureaucracy
Every PR client works directly with the founder of this firm. That eliminates bureaucracy and streamlines our communications process. Our team is always in the same room, enabling one partner to quickly share and help another partner with a lead or idea. MACIAS PR is essentially designed like a newsroom. Our job is to disseminate information as quickly as possible in a concrete message that reporters understand. Our internal process reinforces this method. For example, this blog that you are reading now came from a conversation this morning. Less than 2 hours later, it was published and we are designing a new marketing campaign around it. Our clients also have the cell number of our founder, so they get instant feedback when crises arise.
10) More than just PR
MACIAS PR is more than just public relations. This boutique PR firm produces videos and mobile apps to help with our branding campaigns. We provide media training for all of our clients, which is inclusive with our retainer fees. (You don’t won’t pay extra for this service, our media training is included). MACIAS PR also runs content marketing and SEO campaigns for current clients, using our growth hacking techniques that we have refined over the years. This is one of the reasons why you see MACIAS PR on the first page of Google with tech, healthcare, nonprofit and financial searches. MACIAS PR has also created content, like White Papers, that have been published with influential news outlets, like the Washington Post.
Want to work with the best PR firm? Click here to get a PR estimate for your business. Or if it’s during the day, message Mark on IM at the bottom of this screen.
Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.