Getting Media Traction – Adapting the PR Strategy

By Mark Macias

What happens when you can’t get traction for a story, no matter how hard you pitch it? Or worse, when journalists tell you, “that’s not a story.”

When this happens, it is time to redefine the narrative. In journalism and PR, the story narrative is crucial to success. Without a strong narrative, there will never be a media placement.

During my years as a news producer with NBC and CBS, there were many times when I pursued a story only to discover that the story I thought I was pursuing was actually a different story. When this happened, we had two options – kill the story or salvage it.

As Executive Producer with WNBC, I oversaw a very large production budget that funded the Special Projects unit. At the time, GE owned NBC, so as every shareholder knows, GE was very big that you come under budget or you get fired.

There were many times when I approved a story idea and we invested money into the story, only to discover half-way through the story that it wasn’t there. This was when we had to put on our creative hats and think of a way to salvage the story.

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ROI of PR vs. Advertising – Infographic Analysis

By Mark Macias

I converse with business owners on a daily basis and the conversations inevitably lead to the various marketing strategies/trends, along with the ROI they bring. Surprisingly, there are many misconceptions of PR in the business community, including you can’t quantitatively measure the ROI of PR.

Our team put together this infographic that compares the ROI of two of the most popular marketing strategies: PR and Advertising. Everything is sourced for your own analysis.

PR VS Advertising - An ROI Comparison of Marketing Strategies

Mark Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a weekly contributor with and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR.