MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

                                     

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Paid Sponsored Posts – Are they worth it?

There’s a digital marketing trend taking place that involves sponsored posts.

More brands are buying sponsored stories or posts with targeted news outlets, like Men’s Health, hoping to give the allusion that the media is writing about them.

On the surface, the intent is to fool consumers into believing the publication is endorsing your product or service with a favorable story. But does it work?

First off, a sponsored post, also known as a promoted post or promoted story is essentially an advertisement. There is no independent journalist writing the story from an objective perspective. Instead, the company approves the story copy and message.

But how good is a story – sponsored or not – if no one sees it?

Sponsored Posts are not Discoverable

If you dig deeper with sponsored posts, you will see they don’t appear anywhere near the pages where consumers browse. Sponsored posts are published in different news sections that are usually not discoverable. In simple terms, the story is not on the home page, or news sections where consumers are exploring and reading. Sponsored stories are buried with other unread content.

Yes, sponsored posts are discoverable by Google, but think about it: If a consumer is Googling your product or service, they already know about your brand. What good is a sponsored post if it’s buried in a section that consumers don’t see?

Compare this in contrast to earned media where the story does appear on the home page and is very visible to consumers. A news feature written by a journalist is  placed in a high-traffic section that consumers will see. It also doesn’t come with a transparency clause that tells consumers you paid for the placement.

Most news publications clearly state that the content is sponsored – like the above sponsored post with Men’s Health demonstrates.

How do Sponsored Posts compare to Earned Media?

But probably the strongest argument against buying sponsored posts boils down to budget – and how well it works for you. All sponsored posts are removed when an advertising budget ends. That doesn’t happen with earned media. Real news stories stay up – long after your PR campaign ends. The dollar cost average decreases over time, making your PR campaign more affordable than any sponsored post.

Digital trends come and go. Content marketing is not new and these sponsored posts will continue to grow in saturation as newsrooms shrink in size. Unfortunately, it’s unlikely your brand will grow with this trend, especially after your advertising budget ends and you have nothing left to show for it.

That’s right – when your content marketing budget is over – say goodbye to those stories and any marketing budget you placed to get them.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

The Power of Local TV – Driving Targeted Leads and Exposure

Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.

A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.

MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.

This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.

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When are Press Releases worth the Money?

 

When are press releases worth the money? Paid press releases with the PR newswires can be an element of a larger media strategy, but if you are thinking of spending the few hundred dollars for the placement, make sure you ask yourself a few questions first to ensure you are pursuing the right strategy.

Here’s a list of questions to ask yourself before you invest the money.

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Which is better Crisis Approach: Flood of Bad News or Drip, Drip, Drip?

It’s the perennial crisis communications question for all industries: how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?

The end-game strategy of crisis communications is to get your business out of the news as quickly as possible. You don’t want a story to linger, or new developments to unfold because it keeps your story in the news cycle.

News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it. No one wants to read old news. It’s why the phrase is a cliche.

Every day new information unfolds about your scandal, the more heavily favored your story is to remain in the news.

Continue reading “Which is better Crisis Approach: Flood of Bad News or Drip, Drip, Drip?”

Discover your PR Gimmick – Best PR Practices

Everyone needs a gimmick, especially in New York City.

If you want to stand out at a cocktail party or crowded lounge, you need something to push you above the crowd. Some people call that personality; others call it charisma. I call it a gimmick.

It’s no different with branding a product, business, or service. You need to discover what your gimmick is to get noticed, regardless of what you are selling.

Now before the critics start mincing words and breaking down my statement with comments like, “That is shallow,” or “Execution beats style,” or “Hype loses to substance,” ……yeah, yeah, yeah, I get it.

And I agree with you.

But let’s take off that analytical, argumentative cap for a second and discuss this idea in the gray world we live in today.

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Week in the Life of PR – Our Media Placements

by Mark Macias

I run a business, so I understand the pressures of your business. Publicity is likely a crucial component of your business growth, and the entire MACIAS PR takes that responsibility to heart.

As I tell our team, our clients are relying on us to get the message out. Just like our business has to grow, we need to help their business grow.

MACIAS PR publishes quarterly media reports that detail the publicity we continually secure for our clients. I do that because I want to be transparent with all potential clients.

PR firms frequently get a bad rap of operating under a cloud of mystique. It’s not like that with MACIAS PR. We put our record out there for everyone to see and scrutinize.

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Client in the Sunday New York Post

By Mark Macias

The New York Post is one of the most influential newspapers in New York City. It traditionally sets the agenda for local news.

During my time with CBS and NBC in New York, the New York Post was the newspaper read in the morning meetings. Yes, producers and reporters read the New York Times, Daily News, Newsday, Wall Street Journal. But in the morning meeting, they mostly discussed stories in the New York Post.

A few months ago, I discussed a story with a formal colleague at CBS. She quickly asked me, “has it been in the Post? You know these people. They won’t like the story unless it’s been in the Post.” Continue reading “Client in the Sunday New York Post”

Why People Matter Most with PR Campaigns

by Mark Macias

Over the holidays, I was fortunate enough to travel with my wife to Hong Kong, Thailand and Singapore. New York City is a great place to work and live. As a media strategist, we’re in the center of it all. However, it’s important to get perspective from around the globe on what is truly important in life.

Yes, MACIAS PR understands the importance of publicity for our clients. If we don’t secure media placements and publicity for our clients, our entire team understands the ramifications.

But success is not always as easy to define in life, especially in the rat-race of Manhattan. There is always a larger PR firm around the corner that can eat you up. And, there will always be a younger, ambitious journalist who decides he can make a better path for life by pivoting to PR.

Which brings me to the caption at the top of this blog. When it comes to successful PR campaigns in technology, healthcare or nonprofits, the best PR campaigns put people first.

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How Thought Leadership Can Build your Brand as a Leader

By Marta Majstorovic

Thought leadership can be an effective method for positioning your brand as a leader in tech and healthcare. More likely than not, you have some level of expertise in your industry. Thought leadership communicates that expertise to the outside world, growing your brand in the process.

MACIAS PR helped secure a targeted thought leadership editorial for a nonprofit client in last week’s St. Louis Post Dispatch. The editorial spoke directly to readers on how our nonprofit partner is helping the community. It also provided an unfiltered story on their services.

The St. Louis Post Dispatch is the fifth largest newspaper in the Midwest, and is the 26th largest newspaper in the country. On a daily basis, the newspaper reaches more than a quarter of a million readers – in print alone.

Many nonprofits struggle to raise money, and this is an area where thought-leadership can help with your brand. Corporations are frequently wary of attaching their brand to nonprofits that haven’t proven themselves in the community. Thought-leadership reinforces how the media recognizes your business as a credible leader.

This thought leadership placement in the St. Louis Post Dispatch also helped raise the profile of their services in the community. And the corporate partner, Boeing, received public credit for investing in the community with this nonprofit.

 

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