Digital Health and Wearables Positioned as a Media Story

Health technology is one of the hottest trends with the media. Anything related to wearables, digital health and health tech bring new opportunities for publicity.

We recently launched a consumer media campaign for the world’s first smart belt. Our campaign secured coverage with local TV, NBC News, The Today Show, Entrepreneur and Wired Magazines and others.

So how did we do it? We looked for water cooler material and positioned our client in the center of the conversation.

The Best CES 2019 Media Coverage

Who doesn’t want to be first in life? This publicity and branding campaign positioned our client as the world’s first smart belt. We leveraged new research that documented how the belt was able to help men who wore it lose weight over time.

In TV, water cooler material is valuable from a programming perspective. It gives the anchors a chance to talk to their audience and discuss issues that are brewing in the community. With this media campaign, we identified and sold reporters and TV producers on the angles that consumers would discuss at the water cooler.

If you’re trying to introduce a new consumer product or tech gadget to the media, reach out to us and we’ll brainstorm over a strategic approach that delivers results. We can also share case studies from the digital health industry, demonstrating the coverage we have consistently secured for our clients.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.
e organizations, Internet retailers, nonprofits and service sector industries

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Healthcare and Tech PR Firm MACIAS PR Releases Q4 Media Report

NEW YORK – January 4, 2019 – (Newswire.com) The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from October to December 2018.

In the fourth quarter, MACIAS PR secured national TV segments, newspaper and online features that reached some of the biggest names in news, including Business Insider, CBS MoneyWatch, Entrepreneur.com, Now This News, BustleMSN, and TV segments with the Tribune flagship station, Channel 11 and NY1.

MACIAS PR Named one of the best 2018 Healthcare and Tech PR Firms

In October, MACIAS PR was also named the 2018 Strategic PR Firm of the Year by marketing and industry peers. The ACQ5 Awards recognizes industry leaders based on their expertise and innovation.

The founder of MACIAS PR, Mark Macias, says these quarterly reports allow potential clients to see a transparent record of the firm.

“Every quarter is a new opportunity for our firm to demonstrate our track record for placing top-tier media placements,” said Macias. “At MACIAS PR, our team understands we are only as good as our last placement. This Q4 media report is consistent with all of our other 2018 media reports when you scrutinize our media placements and publications.”

MACIAS PR Grows in New Markets in Q4

MACIAS PR expanded its client base in the 4th quarter serving new clients in the consumer tech, the dating space and service sector markets. In addition, the firm led a general election Congressional campaign that generated national media interest for a first-time candidate. MACIAS PR helped secured features in the lead-up to the November election with storiesin The Daily Press, Washington’s Top News, CBS 6, Now This News, Richmond Times, Prince William Times and others.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent contributor with CNBC and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

MACIAS PR, which was founded in 2009, offers a wide range of services, including publicity, media outreach, introduction to journalists, messaging, social media, video production, crisis communications and original content for blogs/newsletters.

The Publicity App Upgrades Content With Customized Marketing and PR Strategy

NEW YORK, December 18, 2018 (Newswire.com) – Entrepreneurs, startups and business owners in search of publicity now have a new digital tool to help them identify a customized branding strategy with The Publicity App.  

The top tech and healthcare public relations firm, MACIAS PR, has updated The Publicity App with interactive features that include branding and marketing angles for companies looking to elevate their brands.

The free mobile app also includes a customized calculator that gives PR Estimates based on a company’s PR and marketing needs. The Publicity App delivers a customized PR proposal after users request a PR estimate. The Publicity App was designed to assist CMOs, marketers and entrepreneurs with their branding and marketing strategies. We still recommend that entrepreneurs and startups turn to an experienced firm when launching their marketing and PR campaigns. The Publicity App is a great starting tool.

The founder of The Publicity App, Mark Macias, says The Publicity App was designed to give business owners and entrepreneurs another tool in their brainstorming arsenal.

“The Publicity App was created to assist CMOs, marketers and entrepreneurs with new branding and marketing strategies,” said Macias. “We still recommend that entrepreneurs and startups turn to an experienced PR firm when launching their marketing and PR campaigns. The Publicity App is a great starting tool.”

Macias says much of the content in The Publicity App is culled from his firm’s PR, branding and marketing strategies.

MACIAS PR was named the 2018 Strategic PR Firm of the Year by marketing peers, receiving the ACQ5 Award. It was the second year in a row MACIAS PR was honored with the award. In 2015, 2016 and 2017, researchers with Finance Monthly named MACIAS PR the Financial PR Firm of the Year. 

The Publicity App features six campaign strategies to help companies with branding. They include:

  1. Startup Publicity
  2. Credibility Campaign
  3. Crisis Management
  4. Revenue Generation Campaign
  5. Online/SEO Campaign
  6. Event Promotion

Macias said The Publicity App also saves entrepreneurs time since they can access the free mobile app anytime on their phone. 

“We understand that entrepreneurs don’t have time to speak over the phone. We don’t want to hear a sales pitch from PR firms,” said Macias. “The Publicity App brings your marketing and PR strategy a lift from a top PR firm that understands media strategy and execution.”

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

The Publicity App is available to download on iOS and Android.

New Mobile App – Last Minute Broadway – Scans the Web for Discounted Broadway and Off-Broadway Tickets

NEW YORK , December 4, 2018 (Newswire.com) – An Off-Broadway producer has launched a new mobile app that lists every Broadway and Off-Broadway discounted ticket into one location.

The free mobile app, Last Minute Broadway, scans the web for discounted tickets that are rarely promoted or advertised. Last Minute Broadway does not sell theater tickets. Instead, it compiles daily offers into a database so consumers can compare prices and find the cheapest tickets.

Last Minute Broadway is available for free in the iOS and Android app stores. In the process of promoting our own Off-Broadway play, we realized most theaters offer last-minute discounted tickets, but you have to dig to find them on the web. Yes, there are discount theater brokers selling tickets – like TodayTix, and Broad Ticket, but they only list their own offers. They won’t tell you about cheaper tickets for sale on other sites. Last Minute Broadway is the only app that aggregates the best offers and puts them in one location.

The creators of Last Minute Broadway, Mark Macias and Sanne de Groot, say they were inspired to create the mobile app while promoting their own Off-Broadway play on the life of Elvis Presley – “The King, The Final Hours.”

“In the process of promoting our own Off-Broadway play, we realized most theaters offer last-minute discounted tickets, but you have to dig to find them on the web,” said Macias. “Yes, there are discount theater brokers selling tickets – like TodayTix, and Broad Ticket, but they only list their own offers. They won’t tell you about cheaper tickets for sale on other sites. Last Minute Broadway is the only app that aggregates the best offers and puts them in one location.”

What are the Best Broadway or Off-Broadway Shows to See?

Last Minute Broadway also compiles reviews from theatregoers and critics so consumers can read what others are saying before they buy a seat.

“In the process of compiling this database, I saw listings for hundreds of Broadway and Off-Broadway shows in New York alone,” said de Groot. “I didn’t know which shows were good and which were bad. It got me thinking, why don’t we also add reviews from critics and theatregoers so our app users can know if it’s a good show before they buy their tickets.”

Last Minute Broadway also highlights insider secrets that most New York theater enthusiasts already apply, but few tourists and consumers know.

“Most tourists wait in line for hours at TKTS in Times Square for discounted theater tickets, but most don’t know they can buy these same discounted tickets with no lines in Brooklyn, Lower Manhattan and the Upper West Side,” said de Groot. “Last Minute Broadway reveals some of these insider secrets that only a theater buff would know.”

What Broadway Show Should I See?

If users don’t know what type of show they want to see,Last Minute Broadwayoffers suggestions for the most popular Broadway and Off-Broadway shows, complete with discounts and reviews from experts with Show Score and The New York Times.

Last Minute Broadway also features a map of all 40 Broadway and Off-Broadway theaters in Manhattan, helping users see how close the theater is to their location.

Last Minute Broadway is available for free download in the iOS and Android app stores.

Holiday PR – Getting your Product on the News for holidays

By Mark Macias

What are the best ways to get your retail products in front of potential customers for the holidays?

During my time with NBC and CBS, I was bombarded with gifts and story ideas for potential holiday gift segments. And I wasn’t alone.

Producers, reporters and editors are now getting story ideas pitched to them around the holidays. It can be one of the most difficult times of the year for coverage – unless you execute the publicity campaing right.

MACIAS PR ran a targeted local media campaign for an Internet retailer that was trying to sell their product as gifts for the holidays. Our targeted campaign led to big TV segments and stories in New York with FOX 5, PIX 11, Metro New York, Urban Daddy, Self Magazine, Well & Good Magazine, and others. So how did we do it?

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Empire State Building and PR – What they have in Common

By Mark Macias

What does the Empire State Building have to do with PR? They both require a solid foundation to withstand the scrutiny of time.

MACIAS PR is located across the street from the Empire State Building, so every day I’m reminded of how to sustain an empire over time. Over the years, many buildings and businesses in Manhattan have come and gone, yet the Empire State Building remains.

That’s because of its foundation.

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The MACIAS PR Depth – Our Expertise and Strategy

By Mark Macias

The depth and expertise of MACIAS PR goes deeper than most other PR firms.

If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries.

MACIAS PR has led media campaigns for Congressional candidates, dating apps, consumer products and apps, weight loss programs, compliance and law firms. We’ve also run B2B media campaigns for pharma, healthcare and healthtech platforms.

Despite the diversity of those clients, one thing remains consistent. MACIAS PR continually delivers tier one placements with the biggest name in news. So how do we do it?

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What our clients say about MACIAS PR

By Mark Macias

I continually hear from potential clients that they got burned by their previous PR firm.

It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.

  • What kind of track record has this PR firm established?
  • Who is the leader behind the strategy?
  • What experience does the PR firm have in your sector?
  • What do their current and past clients say about them?

I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.

Thank you flowers from a Client

Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.

When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.

When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Best PR Firms are Storytellers First

By Mark Macias

In business, you need to continually find new ways to tell your story to customers, enterprise and the media.

MACIAS PR is built on story tellers. Every day, we find new creative ways to get our clients on the news. We leverage our insider media experience to position your brand into the news cycle.

It’s one of the reasons how we continually get our clients’ stories told with the most influential news organizations – People Magazine, CNBC, Wall Street Journal, Forbes, CNN, Men’s Health Magazine, Washington Post, Time and others.

So how do we do it?

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MACIAS PR – Named the 2018 Strategic PR Firm of the Year

For the fourth year in a row, MACIAS PR is recognized as one of the best PR firms in the USA based on media and branding campaigns it led for clients in healthcare, technology, financial and nonprofit sectors.

This latest recognition comes from the ACQ5 Global Awards, which named MACIAS PR the 2018 Strategic PR Firm of the Year – USA. The award is given by PR and marketing peers based on media deliverables, industry expertise, and creativity.

More than 120,000 firms and publicists were nominated around the globe, but MACIAS PR was the only marketing and PR firm selected for the award. This is the second year in a row that MACIAS PR was named the ACQ5 Strategic PR Firm of the Year. In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the Financial PR Firm of the Year – USA and the 2015 PR Consultant Firm of the Year.

The founder of MACIAS PR – Mark Macias – said the firm’s strategy is rooted in journalism, editorial and programming principles that lead to coverage.

“MACIAS PR begins every campaign with a deeper look at the news and editorial value of the product or service we are promoting,” said Macias. “Journalism is the foundation behind every PR campaign we launch. It’s one of the reasons why we consistently secure top-tier media placements for our clients across industries. We understand the elements needed for a strong news story or feature. It’s not fluff with us.”

PR Accomplishments that Led to “Strategic PR Firm of the Year” Award

MACIAS PR secured prominent news stories for its clients with CNBC, People Magazine, ABC 6 in Philadelphia, Forbes, Men’s Health Magazine, CBS News and others over the last 12 months.

Macias was also quoted as a PR, branding, and crisis communications expert in several publications, including CNBC, Australia’s Sydney Morning Herald, Media Post.

In July, CNBC turned to MACIAS PR for crisis advice involving one of the country’s largest pizza chains – Papa Johns. Macias told their readers how the crisis could have been better handled with a pro-active approach (link to story). Macias expanded on that story with a blog on the firm’s website, giving business owners and CEOs more in-depth crisis advice (crisis advice article).

New Clients in Healthcare, Consumer Tech, and Politics

MACIAS PR continued to grow in 2018 with new clients in politics, healthcare, digital health, entertainment, and tech. The firm launched and led media and branding campaigns for a general election Congressional campaign, consumer tech product, a new dating app and one of the country’s fastest-growing digital health platforms.

MACIAS PR also launched a marketing and media campaign for a new Off-Broadway play on the final hours of Elvis Presley’s life – “The King, The Final Hours” – which opens in New York City on Oct. 17.

Macias says the publicity his firm secured for the play has helped drive early ticket sales. The play has been featured on NY1, Brooklyn Eagle, Broadway Box, Rock and Roll Globe, Broadway World, Talkin Broadway, and others. Macias says his firm will expand into theater PR and marketing beginning in 2019.

“It’s getting harder for businesses to navigate this complicated media landscape,” said Macias. “You need an experienced and proven media strategist to stand out from the clutter. Our team is always working hard to make sure our clients get the best coverage that continually converts to revenue, sales and downloads.”

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

About the ACQ5 Awards

Since 2006, the ACQ Global Awards recognizes innovators and industry leaders across a spectrum of industries. The firms and businesses are nominated and selected by industry peers who understand the challenges and accomplishments within PR and marketing.

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