How Media Mergers are Changing the PR Landscape – Forbes Analysis

By Mark Macias

It seems like there is new speculation everyday when it comes to media mergers. If you’re looking to get your brand in front of these media outlets, you really have to pay attention because it does impact the way publicists sell stories.

I recently wrote a story for Forbes on this topic, which you can read here. If you’re short on time, I’ll give you a quick summary.

This new alignment of media conglomerates has a huge impact on the overall news industry and the way publicists sell stories to reporters.

Back in 2003, I was Executive Producer with NBC at the time of the Telemundo acquisition. Many of my Hispanic colleagues said the new acquisition would create a stronger news force for our community.

We would have the power of NBC behind us — they said — giving us more journalists to pursue stories in our community. Sadly, I predicted it wouldnt work like that and today we can see the results. Emails for the Telemundo news department have been converted to nbcuni.com addresses. And the news desks in New York for NBC and Telemundo are combined into one desk. 

News organizations need to turn a profit. And the larger organizations that have shareholders are even more beholden to the bottom line. Many business owners tell me why the media has a responsibility to do certain stories. And many times, I agree.

But capitalism ranks higher than journalism based on my media experience. If the news story doesn’t generate an audience, it’s unlikely to move forward. 

This is one of the strategies behind our agency. We look for that commercial angle before we pitch any reporter.

If you want to learn more, you can read my Forbes article that gives you more background on this topic. I elaborate on what publicists need to do to stand out in this new world.

And if you’re short on time, you can catch many of our blogs and articles on our podcast, Always Fresh PR. You can listen on your favorite channel by clicking here. If you were subscribed, you could have listened to this story while commuting or doing errands on the go. It’s like me speaking directly in your ears by clicking here.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.

How to Get the Most out of Your Publicist and PR Teams

By Mark Macias

I recently wrote a story for Entrepreneur Magazine on how to get the most out of your PR and marketing team. I shared some personal examples in that article on how a few past clients alienated our work by treating us as minions – rather than partners.

The Entrepreneur editors wrote a much better and shocking headline: Publicist Reveals Shocking Bad Behavior From Clients and How to Form a Relationship That Works. The editors must have liked the editorial because they published it behind their paid wall.

You can read the column here, but if you don’t have a subscription, I’ll share a little more about how to get the most out of your publicist.

Over the years, I’ve worked with entrepreneurs, CEOs, physicians, politicians and other leaders who had fairly strong personalities. Most of these clients are leaders in their industry, so they’re used to communicating in a direct way. In some cases, their brevity might have been confused as being abrupt or short. 

As an entrepreneur myself, I understand their form of communication. I also can relate to their stress, so I never took it personally. But not every publicist has the same experience. 

Here’s an abridged version of my Entrepreneur column on how to get the most out of your publicist.

Continue reading “How to Get the Most out of Your Publicist and PR Teams”

MACIAS PR – Why We Deliver Better Results

                               

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.

Our clients always work with an experienced media strategist. We don’t pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.

PR Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2021. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.

Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2021, City & State Magazine named our founder, Mark Macias, a Top 50 Political PR Power player in New York.

MACIAS PR has run B2B and B2C media and branding campaigns in healthcare, tech startups, financial services, asset management, nonprofits and service sector industries. We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, CNN and others. (Here’s a closer look at our Annual Report ). We have case studies for all of these industries, backing up our consistent track record.

Message Mark at the bottom of this screen (green button on the right) if you would like to schedule a call. You can also get a free PR estimate by clicking here.

The Advantages of Working with Outside PR Agencies

By Mark Macias

You can learn a lot from the people you surround yourself with, and it’s an even bigger factor in business. This is one of the biggest advantages of working with an outside PR agency. They can apply best practices to your media campaign.

We’ve worked with a lot big brands: Noom, Lifesum, Columbia University Medical Center, Plenty of Fish, Deloitte, MicroStrategy, Mastercard and others. Now, we can say we’ve worked with the 2nd fastest growing technology company in Europe, according to the Financial Times.

I typically don’t discuss our clients publicly, but I’m super proud to share some of the lessons I have learned from this CEO. He accomplished growth that only one other company achieved at a faster rate in 2021. Everyone can learn from his mind and approach.

MACIAS PR recently ran a targeted thought leadership campaign, sharing his insight with reporters and entrepreneurial publications. Here’s a closer look at what he said, in his own words.

Continue reading “The Advantages of Working with Outside PR Agencies”

Always Fresh PR Podcast – Best PR Tactics for Standing Out from the Startup Noise

By Mark Macias

Here’s a closer look at our new Always Fresh PR podcast. This episode looks at 3 Tactics you can take to stand out in a crowded space.

If you’re looking for free PR advice, please follow our podcast on Spotify, Amazon Music, Apple Podcasts, Google Podcasts. You can find your favorite podcast channel by clicking here.

In this podcast, I share strategies I learned from producing and promoting my Off Broadway play in 2018. The tactics apply to any startup.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The agency has been named the Best Strategic PR Firm and Best Financial PR Firm by both journalists and marketing peers. The top tech and healthcare PR firm uses strategies that stem from this background inside the media.

Does Performance based PR work? MACIAS PR Forbes Analysis

By Mark Macias

Every once in a while, I’ll get a request from a potential client asking if my PR agency would work off a performance-based structure. 

It happened again recently and inspired this thought leadership article I wrote for Forbes.

In theory, a performance-based model sounds like a great idea. The client doesn’t pay for anything unless the PR agency succeeds. Of course, as most entrepreneurs learn, if any deal is too one-sided, you lose money.

I don’t think many entrepreneurs really understand the depth, strategy and resources required to run a successful media campaign that leads to earned media — and I’m not talking about a press release. I’m talking about a bonafide news story or feature in a publication that you read.

You can read my analysis in Forbes here. If you’re short on time, here’s an abridged version of my thoughts on performance based PR.

Continue reading “Does Performance based PR work? MACIAS PR Forbes Analysis”

MACIAS PR Launches Podcast on Spotify, Amazon Music, Apple Podcast

By Mark Macias

Want some free PR strategy and advice for your business or brand? I’m sharing my thoughts, insight and strategy with our new podcast #alwaysfreshpr.

If you subscribe to my podcast, you will hear new approaches and advice on branding, PR and digital marketing. Click here to find your favorite channel. We are on Spotify, Amazon Music, Apple Podcast and Stitcher.

With every podcast, I’m sharing personal stories that I experience with clients, reporters and observe with the media. I won’t share common sense observations. I’m hoping every podcast will enlighten your entrepreneurial or creative pursuit in business with new ideas, tactics and approaches.

Here’s a look at some of the recent podcast topics:

Artificial Intelligence in PR: Is it Science Fiction?

How to approach reporters based on their experience

3 Tactics for Standing out from the Startup Noise

These podcasts range in length from 4 to 8 minutes, so if you’re like me, you can listen to an entire podcast episode in only one workout.

Thank you for following!

Mark

My Forbes Advice: How to Approach Journalists Based on their Experience

By Mark Macias

Before I introduce my clients to a reporter, I always try to research the journalist’s background to get a better idea of their experience. It reveals more insight for my communication style with them.

I recently wrote an editorial for Forbes: How To Approach Reporters Based On Their Experience. It outlines how to approach these different reporters based on their experience. Here’s a condensed version of that thought leadership that was published by Forbes.

Helping a Local Story Go National Leveraging Affiliate Feeds

By Mark Macias

There are advantages to working with a media insider. Or in the case with MACIAS PR, it’s like having an Executive Producer in your corner.

During my time with NBC and CBS, I approved ideas from publicists, reporters and producers – where I believe we had a special formula for approving stories. I always pushed our reporters and producers to sell creative, timely, enterprise angles. We didn’t want to just communicate information to viewers but produced stories that would inspire viewers and readers to interact.

Today, MACIAS PR takes the same approach with our campaigns. We don’t push information, but look for strong, enterprise story angles. I’m always pushing our team to identify elements that will get consumers talking about our story at the dinner table or cocktail party. It’s rooted in our DNA.

But there’s another little-known tactic that MACIAS PR takes with our campaigns. It’s an approach that only those inside the TV medium would know. We leverage affiliate feeds.

Communications Crisis: Release Flood of Bad News or Drip, Drip, Drip?

By Mark Macias

It’s the perennial crisis communications question: how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?

The end-game strategy of crisis communications is to get your business out of the news as quickly as possible. You don’t want a story to linger, or new developments to unfold because it keeps your story in the news cycle.

News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it. No one wants to read old news. It’s why the phrase is a cliche.

Every day new information unfolds about your scandal, the more heavily favored your story is to remain in the news.

How do you Release Bad News?

If your business is in the headlines with negative news – and more bad news is still buried away – make sure you get it out as quickly as possible. All of it.

You don’t want a drip, drip, drip because it gives reporters new elements to advance their story. Every new release of more negative information gives your story another element to gain traction.

The challenge with managing negative news is you must provide a solution that demonstrates why the problem won’t happen again. Without that element, the story is still unresolved. The public also wants to know why this bad incident won’t happen again.

And it’s more than just issuing an apology. Many politicians wrongly believe an apology will lead to forgiveness with voters. Yes – Americans are very forgiving, but they don’t won’t support a hypocrite. Yet, another reason to reinforce why this pattern for negative behavior won’t return.

MACIAS PR has run crisis campaigns for politicians, nonprofits and financial organizations. If you’re facing a difficult situation and need private consultation, feel free to email us and we’ll coordinate a time to speak.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.