Black women are changing the face of politics. MACIAS PR leveraged this narrative to secure a prominent media placement for our political client who is running for Congress. The headline for the story said it all: Blue Party say Hello to the Black Wave.
News One reaches more than 10 million unique visitors per month, with the majority African Americans. It’s one of the largest online platform for the African American community.
The article MACIAS PR secured revolved around three female Black politicians who are changing the face of the Democratic party. The report also included open dialogue about a shift in thinking among party leaders – and how our client is one of the few leading the movement.
PR is more than just telling your story through the media. An alternative and equally influential media campaign will use customers to tell your story.
This form of PR, positioning your customers as characters, is very effective when it comes to hyping the quality of your services. Of course, it must be true. Reporters can read through hype when it’s not backed by substance. So how can you do this with your brand?
I conversed recently with a health tech startup out of Eastern Europe, looking for PR. Following our conversation, the company asked a straight-forward question via email: What kind of media deliverables can we expect?
Many PR firms promise the world during the sell, but fail to deliver once the contract is signed. I know this because I continually hear from potential clients on how they got burned by their last PR firm.
So how can you protect your business and brand to ensure you get the most exposure and best coverage?
How do you get clients talking about your brand, product or service? Water cooler material is one approach that MACIAS PR continually leverages with our media campaigns.
Today is one of the hottest days of summer – so what are people likely talking about? My guess is the weather. Here’s how we positioned our digital health client on CBS 2 and a popular health news site by creating water cooler material.
Disruption doesn’t just come from technology. It also comes from lawmakers who introduce new laws that restrict or hinder your business. Airbnb is facing this disruption from municipalities across the country and it’s a lesson all entrepreneurs should heed.
Airbnb may be a disruptor but when it comes to this branding and PR campaign against the hotel trade industry, it is failing like a poorly managed tech startup. Here are 5 of the mistakes I outlined in the Luxury Daily article.
I just got an email to “Meet the press, face to face, for three hours and demo the latest in tech, consumer or lifestyle products. It’s that easy.” The email continued, “Nearly 350 media attended our most recent NYC holiday event. Yes, 350.”
Oh, PR people make everything sound so easy.
Here’s a better question putting that into perspective. When you attend networking events and meet more than 100 people throughout the event, how many do you actually remember? If your memory is like most people, you probably only connect to 15 people. And as the conference goes by, you’re even less likely to remember who made an impression.
It’s no different with the media. During my time with NBC and CBS, I went to expos and trade shows. People would throw their business cards at me, hoping this one personal connection would lead to publicity. Sorry to break the news, but it doesn’t.
Here’s a better way to get the media interested in your story.
MACIAS PR got our digital health client on CBS 2 yesterday. It’s an example of how we consistently position our clients on the local and national news by identifying timely and interesting angles around our clients.
Many people are exercising outside right now, even when the heat continues to rise. Sure, those sports drinks, like Gatorade, might keep you hydrated but they are full of sugar and calories that in many ways off-set the electrolytes we need.
But what if you could make your own electrolyte drinks at home – and without the sugar and high calories?