Entrepreneur Magazine – Are You a Good Candidate for PR?

Not every business is a good candidate for PR. And if you reach out to the PR firm at the wrong time, there’s a good chance that they won’t tell you that you’re wasting money on PR.

Big shocker, especially since I own a PR firm but it’s the honest truth.

I recently wrote a story for Entrepreneur Magazine that detailed which types of businesses are wasting their money on PR. You can read that editorial here.

But if you’re short on time, here’s an abridged version of the advice I shared with their readers.

Continue reading “Entrepreneur Magazine – Are You a Good Candidate for PR?”

Biggest Content Marketing Mistakes

By Mark Macias

Content marketing is critical to search engines. If you’re doing it wrong, you don’t exist to consumers since they won’t see you on searches.

Lately, I’ve been receiving a lot of emails from companies and brands, asking if they can publish their content on MACIAS PR. I suspect they see our great SEO and appearance on the first page of Google, so they want to join our party.

That is not effective content marketing for both the brand and your SEO. Don’t let other companies or brands leverage your blog.

Unless you’re a huge company, like Starbucks, your blog should be devoted solely to your brand. Don’t create clutter or confusion to your readers.

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Behind the Scenes of PR Agency – What PR is Really Like

It’s not always pretty in PR but like the caption says, we get it done. MACIAS PR is scrappy in our approach, and the end result is pure beauty for our clients.

But don’t take our word for it. Let us show you a few of the media placements we have placed for our clients over the last 2 weeks.

Local TV Media Placements

MACIAS PR has already secured 4 TV segments for our digital health client during the month of February. The TV segments aired in Tampa Bay, Kansas City, Dallas and Houston. Three of those four markets are top 20 media markets.

So how did we do it?

We came up with conversation topics to get our client on the news. In early February, everyone was talking about the Super Bowl. So we created a campaign around the two quarterbacks playing in the game.

Our agency came up with a creative way to measure the nutrition stats of the two quarterbacks to see how it would impact their game. Here’s a look at how the segment ran in Kansas City.

 

It’s important to reach your audience where they are engaged. In the case of Kansas City and Tampa, their fans were engaged with the big game.

 

How to Apologize When the Media is Listening – Forbes Advice

By Mark Macias

Here’s an article that applies to everyone. That’s right – it doesn’t matter if you’re an entrepreneur, leader, follower or even a kid. At some point, you will need to apologize.

But what happens when the apology is amplified by the media?

I recently wrote an article for Forbes answering that question. I break down three tips to help anyone make sure their apology goes the right way. You can read my Forbes article here. If you’re short on time, here’s a shorter version of the key points. Continue reading “How to Apologize When the Media is Listening – Forbes Advice”

Do Contacts Lead to Media Placements?

By Mark Macias

Business owners and entrepreneurs frequently make assumptions with me. They tell me, “you must know a lot of people in the media.”

And yes, I do know journalists, reporters and producers across the US. But honestly, those connections don’t lead to media placements. Yes, sometimes these former colleagues can assist but the friendship never directly leads to a media placement. 

So what does? Stories that are newsworthy.

In business, who you know helps, but when it comes to the media, the rules of the game change.

Want to hear more? Watch the video that goes more in-depth.

 

Mark Macias named to 2021 Political PR Power 50 List by City & State Magazine

We’re excited to announce that City & State Magazine has named our founder to the 2021 Political  PR Power 50 List.

Every year, City & State features the top communications pros in New York who are changing the media and political landscape. This list focuses on PR executives directly involved in the world of New York politics and policy.

As the article states at the top of the story, “there’s always some kind of calamity or scandal” in New York. The politics go year-round from City Hall to Albany and Washington, DC. Our founder, Mark Macias squeaked in at #50 on the list.

“This is a super big honor and surprise, especially since we weren’t looking for it,” said Macias. “This publication takes me back to my days as an Executive Producer with NBC. I remember reading this Magazine, making sure I stayed in the loop on local politics. We know influential political and business leaders read this magazine, so we’re honored.”

Read more on the Political PR Power List

The selection highlights a new political polling service that MACIAS PR launched in 2020. The agency is now conducting scientific political polls to help candidates gain more insight on their name recognition and voter sentiment. You can read more on the list here: https://www.cityandstateny.com/articles/power-list/power-list/2021-political-pr-power-50.html

Forbes – How to Measure the ROI of PR

By Mark Macias

Business owners always ask me how can they measure the ROI of PR. The question inspired a recent thought leadership article I wrote for Forbes, which you can read here.

Contrary to what many business owners and entrepreneurs think, you can measure an effective PR campaign. Here are 5 approaches that I broke down in my Forbes article. You can read that article if you’d like to hear more in-depth on these approaches.

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Looking Forward to 2021 – MACIAS PR

I’d like to wish you and your family laughs, happiness, love and favor during this holiday season. Yes, it’s great to prosper in business but without happiness and love, what’s the purpose of work? And without favor, you really have no business. We all need favor with people and customers to grow our business. We need love to get up in the morning.

I also want to say thank you to our clients for giving us an opportunity to work with you. You have choices and options, yet you chose to work with MACIAS PR.

The nonprofit, NPower, is a great national organization that provides free work tech training to underserved communities. We’ve now worked together 3.5 years. It’s our second year working with the digital health platform, Lifesum. There’s nothing better than working with friends and with both of these organizations, I’m working with friends to build bigger brands.

MACIAS PR also got some new clients in 2020 across fintech, healthcare and politics. MACIAS PR launched three different media campaigns for Congressional candidates in Arizona and Illinois in 2020. I have no doubt all of those candidates are going places in the future. In 2019 and 2020, we worked with a member of Congress. She’s a great woman who I hope will get appointed to a cabinet position in the Biden administration.

There were also some hidden gems along the way that we helped – like the fintech, Flaist, and the digital health platform, Sleeprate. They are both revolutionizing the sleep and banking industry with their AI platforms. 

Putting Business & PR in Perspective

Personally, I’m excited to put 2020 behind me. I lost my father this year to Covid, and gained a son who is becoming the inspiration for my days. He’s the cutest kid. And of course, the office still has our team mascot “Einstein.

He’s in the photo above with me.

But enough of us. If you want to learn how relationships matter in business and PR, please email me. We can discuss a media strategy that works for your business. If PR is not right for you, I’ll tell you what I think.

Be blessed and good luck in the New Year.

Mark Macias

MACIAS PR Releases 2020 Annual Media Report

The top tech and healthcare PR agency — MACIAS PR— has released its annual media report, detailing the coverage secured in 2020. The list of prominent media includes Forbes, TechCrunch, CNBC, San Francisco Chronicle, Business Insider, New York Times, Politico.

MACIAS PR also secured targeted TV segments with CBS News, Fox News in Detroit, NBC Los Angeles, ABC Washington, News 12 in New York, NY 1 and NJ TV.

“It was a great year for our clients. We got their stories told with some of the most influential publications in 2020, even with the pandemic dominating the news,” said Mark Macias, founder of MACIAS PR. “As we look ahead, our media strategy and creative approach will continue to expand as we keep talking to reporters and producers.”

Marketing peers also named MACIAS PR the 2020 Strategic PR Firm of the Year. The ACQ5 Awards recognized MACIAS PR as an industry leader based on expertise, media deliverables and innovation. Macias also became a PR and branding contributor for Forbes and Entrepreneur Magazine in 2020.

Companies interested in receiving a free PR quote can click here to get an estimate and proposal.

Continue reading “MACIAS PR Releases 2020 Annual Media Report”

Branding Fundamentals Critical to PR

By Mark Macias

Forbes recently ran an article,  “16 Branding Fundamentals New Businesses Should Remember.” As part of their research, their editors reached out to me asking what branding advice I have for their readers.

I didn’t want to give the obvious, so I thought about my own clients and mistakes I’ve seen them make over the years. Here’s what I told Forbes.

“The CEO is a crucial component for any successful branding campaign. Think Jobs, Musk, Zuckerberg—you know their companies. I’ve worked with a lot of brands that don’t like to use their CEO in the media and I don’t understand it. Any CEO must be receptive to speaking with the media, discussing business trends and thought leadership with reporters. The best publicists know how to leverage the CEO.”

Leverage Your CEO with Branding

A few years, our agency worked with a digital health brand that didn’t want to give us access to their CEO. I understand the CEO is likely busy, but the corporate gate-keepers actually made our job more difficult. How could we identify trends or position the brand as a leader if we weren’t given access to any of this insight?

I tried to share my concerns with their marketing team but they assured me the CEO didn’t want to speak with the media. Making this even more frustrating, their biggest competitor was leveraging their CEO for an IPO.

Don’t make that mistake. If you’re CEO, leverage that title and experience for media coverage. I understand if the CEO is shy, but the top sales guy needs to be over-exposed with the media.

Here’s more tips from other peers if you’d like to review that Forbes article by clicking here.

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a PR contributor with CNBC and Forbes, providing media analysis, insight and crisis advice on timely business topics.