Boutique PR Firms vs Global PR Firms – Which Agencies are Best

MACIAS PR might be a boutique PR firm in New York, but our reach and experience is vast. We’ve launched and led publicity, media and branding campaigns for healthcare organizations, digital health companies, tech startups and nonprofits.

Despite the diversity of those industries, MACIAS PR continually secures publicity for our clients with the most influential news publications. In fact, in this month alone, our team has secured prominent news stories for our clients in Teen Vogue, Digital Journal, WDIV Local 4, Model D and MobiHealthNews.

But we don’t just measure our success in the amount of stories we secure. We also have client case studies in several industries available upon request to prove it, too.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week – and we have the awards to back us up. This is what makes us truly unlike any other PR firm in the industry. 

Continue reading “Boutique PR Firms vs Global PR Firms – Which Agencies are Best”

PR Strategy – Finding Your Target Audience for Publicity 

One-size doesn’t fit-all when it comes to PR. The best PR firms create media campaigns that are customized to reach your desired audience or client. This approach is effective with every industry – digital health, technology, financial and even politics.

MACIAS PR recently secured a story on our Congressional client in Teen Vogue. The campaign wasn’t trying to reach Republicans and Democrats across the entire US. Instead, our approach and strategy narrowed the message to reach voters who would have the biggest effect on the campaign.

In the case of our Congressional client, she needed to reach Millennial voters, which is why we reached out to one of the largest Millennial readerships in the US  – Teen Vogue  – which reaches more 4 million readers every month.

Our media placement with Teen Vogue is just one example of how our team works to secure targeted press coverage for our clients.

Continue reading “PR Strategy – Finding Your Target Audience for Publicity “

MACIAS PR Releases Annual Media Report, Detailing Agency’s Growth

The top tech and healthcare PR firm — MACIAS PR — has released its annual media report, detailing coverage secured for clients in 2019. The list of media placements was long and influential.

In the fourth quarter, MACIAS PR secured stories for their clients with national TV, newspaper and online publications, including Forbes, CNN, CBS News, NewsWeek and MSN. The firm also placed targeted local TV segments with Channel 19 in Alabama, Channel 4 in New York and PIX 11 in New York.

The third quarter was even bigger for MACIAS PR. The public relations agency secured stories with Newsweek, Forbes, New York Times, Washington Post, People en Espanol, Channel 11 in New York, NBC in New York, News 12 in New York City, Cheddar and others.

Media Campaign Highlights $58 Million Fundraising Round

In the second quarter, MACIAS PR launched a fundraising campaign for a digital health client. The fundraising announcement highlighted a $58 million fundraising round that was covered by more than 30 news publications, including TechCrunch, AlleyWatch, Entrepreneur, MobiHealthNews, Axios, and Fortune.

MACIAS PR kicked off 2019 with a TV segment with the top-rated morning show, the NBC Today Show. The national TV segment showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. MACIAS PR also secured media placements with Entrepreneur, USA Today, and Forbes in the first quarter in 2019.

MACIAS PR Named 2019 Strategic PR Firm of the Year

The coverage in 2019 led to MACIAS PR getting named the Strategic PR Firm of the Year by marketing and industry peers. The ACQ5 Awards recognizes industry leaders based on their expertise and innovation.

“MACIAS PR might be a boutique public relations agency in New York, but I’ll put our media results, strategy and deliverables up against the biggest PR firms in this country,” said Macias. “At the root, MACIAS PR is an entrepreneur’s agency. We continue to look at the media, business and messaging through the lense of an entrepreneur and that helps our team deliver better results at a faster pace.”

Mark Macias Named to Forbes Business Council

That entrepreneurial approach was recognized by the Forbes Business Council, which named Mark Macias to their board in December 2019. Macias was vetted and selected by a review committee based on the depth and diversity of his experience as a journalist, author, entrepreneur and media strategist.

Each Forbes Business Council member must have demonstrated a successful business track record and industry leadership, as well as personal and professional achievements and honors, for their inclusion.

MACIAS PR Launches Scientific Political Polling Services

MACIAS PR also launched a new scientific polling service in 2019. The polls come with margin of errors as small as +/-3 percent, or larger based on the client’s budget.

Macias says these polls provide data-driven political insight on voters’ sentiment and ignite new opportunities to position candidates into the news cycle.

“We craft our polls with the news agenda in mind, making sure the poll results lead to new insight on voter sentiment,” said Macias. “In the past, these political polls with margin of errors were only available to incumbents or heavily funded campaigns, but that’s changing. We’ve invested in technology and formed partnerships that allow us to run the same scientific polls on the same platforms as presidential pollsters.”

About MACIAS PR

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed.

Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent media contributor with CNBC, Forbes and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

Companies interested in receiving a PR estimate can click here to get an online proposal.

Founder of MACIAS PR – Mark Macias – Named to the Forbes Business Council

​Forbes Business Council – an invitation-only organization for successful business leaders and entrepreneurs – has announced Mark Macias – founder of MACIAS PR – has been named to the Council.

Macias was vetted and selected by a review committee based on the depth and diversity of his experience as a journalist, author, entrepreneur and media strategist. The committee evaluates each member’s business track record and demonstrated industry leadership, as well as personal and professional achievements and honors.

“We are honored to welcome Mark Macias into the Forbes Business Council,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Continue reading “Founder of MACIAS PR – Mark Macias – Named to the Forbes Business Council”

MACIAS PR Launches Scientific Political Polling Services to Measure Voter Sentiment

The New York political consulting and public relations firm, MACIAS PR, has announced it’s now conducting scientific political polls with margin of errors as small as +/-3 percent that can help candidates better target voters.

The founder of MACIAS PR, Mark Macias, says these polls provide data-driven political insight on voters’ sentiment and ignite new opportunities to position candidates into the news cycle.

MACIAS PR has run media campaigns for Congressional and US Senate candidates across several states, including for an unknown Congressional challenger who defeated an incumbent in New York. Macias also consults a member of Congress.

The firm has secured coverage for its political clients with CNN, NPR, CNBC, Politico, Chicago Tribune, New York Times, Washington Post, as well as with local and national segments on Spanish TV – in just the past quarter.

“Political polls with margin of errors have historically only been available to powerful incumbents or heavily funded campaigns, but that’s changing,” said Macias. “Our firm has invested in technology and formed partnerships that enable us to run scientific polls on the same scale as presidential political pollsters. These polls come with the same margin of error as those national polls, and can fit any candidate’s needs or budget.”

Macias says an effective poll can reveal issues most important to voters and who is more or less likely to support the challenger over an incumbent. Polls can also reveal vulnerabilities and strengths with challengers that can assist with media campaigns.

“We craft our polls with the news agenda in mind, making sure the questions will stand up to any scrutiny from reporters and editors,” said Macias. “We can also keep poll results confidential when needed.”

Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and The Daily Caller, providing political, crisis and branding insight on businesses and candidates in the news. He founded the firm in 2009.

Continue reading “MACIAS PR Launches Scientific Political Polling Services to Measure Voter Sentiment”

Profile on our Founder – Mark Macias

A popular entrepreneur publication – The Native Society Magazine  – recently profiled the founder of MACIAS PR – Mark Macias. Their editor asked some thoughtful questions on the PR industry, emerging trends and where the firm finds inspiration.

It’s not easy coming up with new story angles on a daily basis, yet MACIAS PR continually does that. It’s one of the reasons why we were just named the 2019 Strategic PR Firm of the Year by marketing peers. It’s the third year in a row that we were honored with it.

Here’s some excerpts from the interview.

Your most difficult moment at the Business? (and what did you learn?)

When I left CBS, let me just say it was not a friendly goodbye. I wrote a book, Beat the Press: Your Guide to Managing the Media, and CBS accused me of revealing insider secrets. It’s a long story, but when I left CBS, I didn’t have a golden parachute. But I did have a laptop, invaluable experience with the media, and a stronger desire to succeed. I was still hungry even after careers with NBC and CBS in high profile roles. That energy took me through those poor times when I was eating cold pizza and freezing in my apartment because the heating was so expensive. But I plowed through – and I learned that if you are talented and work hard, you will succeed over time if you combine that with perseverance.

Career advice to those in your industry?

I had a call this morning with a former TV reporter who is leaving the industry. He’s thinking about transitioning to PR. I said – it’s tough. It’s tough going from network TV to local TV because the pace is so much faster. Many TV producers find it difficult to transition from network to local TV because of the pace and daily grind. It’s similar with PR and agency work. You are constantly pushing a client to the media, selling a reporter, speaking with new potential clients, assuring current clients. It’s emotional, but I think if you genuinely love people, you will love the connection that comes with PR.

You can read more of this interview with Mark Macias by clicking here. Want to see how this experience inside the media can help your business grow? Click here to get a PR estimate or click on the green button at the bottom to schedule a call with Mark.

Press Release for Political Poll for Congressional Candidate

MACIAS PR recently conducted a political poll that surveyed voters on issues that are most important to them in Illinois’ Seventh Congressional District. Here’s a closer look at the press release that went out that detailed this poll. Want to hear more on how we can poll voters in your area? Reach out to us by clicking here.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

New Congressional Poll Reveals Half of Democratic Voters in the District Believe Rep. Danny Davis Should Be Fired

The New York political consulting firm, MACIAS PR, has released the first political poll for Illinois’ Seventh Congressional District, revealing more than half of all Democratic voters believe Rep. Danny Davis should be fired. The poll also found 77 percent of registered Democratic voters are concerned over the source of Rep. Davis’ campaign funds.

The phone poll was conducted November 11th-21st and has a margin of error of plus or minus 6 percent. The Seventh Congressional District encompasses all of downtown Chicago going south to West Englewood, north to Old Town, east to the lake, and west through Garfield Park, Austin, Oak Park, and extending to Hillside.

Registered voters across Illinois’ 7th Congressional District were also asked about the most important issue to them in this election: 49 percent cited healthcare; 27 percent cited education, and 24 percent said criminal justice reform.

The most important issue varied by age. Healthcare was the most important concern for Baby Boomers and Generation X, while education was the top priority for Generation Z, Millennials and the Silent Generation.

Continue reading “Press Release for Political Poll for Congressional Candidate”

Media Strategy – Getting Stories on the News – Best PR Tactics

MACIAS PR recently published a social media post that showed Lower Manhattan through a different lense. It ignited a conversation in our office on why most PR firms fail when it comes to media strategy.

Strategy is a popular word in business, but in the media, it’s really over-used. Everyone claims to have a strategy, but few PR firms are able to capitalize on that thought process like MACIAS PR. And you want to know why? It boils down to our  perspective from inside the news room.

The founder of MACIAS PR grew up in the media. He didn’t grow up in PR like most public relations executives. In fact, most public relations founders pitched Mark Macias at some point in their career.

But this isn’t about the past. This post is about the present and how that perspective can help your business grow. MACIAS PR has a deep understanding in how editorial is created. We’ve worked with reporters at the local and national level – in TV, print and online.  Even today, many freelance journalists are a part of our team.

It’s one of the reasons why MACIAS PR was recently named the 2019 Strategic PR Firm of the Year. Our unobstructed view of the media helped us secure stories for our clients in 2019 with all of the big news organizations.

How much does PR cost?

PR is not easy. If your PR team is running into brick walls, reach out to us for a free PR estimate by clicking here. We’ll break down the chain link fence and give you a detailed picture on how we will take your firm to the top of the Manhattan skyline, positioning your brand as the industry leader.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.

MACIAS PR Named 2019 Strategic PR Firm of the Year

​The ACQ5 Global Awards has announced the top tech and healthcare public relations firm, MACIAS PR, has been named the 2019 Strategic PR Firm of the Year by marketing and industry peers.

The global award is based on an independent analysis of marketing and industry professionals who evaluate media deliverables, expertise and innovation in public relations and digital marketing.

In 2019, MACIAS PR led media and branding campaigns for clients in digital health, technology, biotech, politics, e-commerce and the nonprofit sectors. Those media campaigns led to prominent features for their clients with the NBC Today Show, Washington Post, USA Today, ABC News, Wired, TechCrunch, People Magazine, CNN, New York Times, Politico and others.

This is the third year in a row that MACIAS PR was recognized by the ACQ5 Global Awards. In 2017 and 2016,  Finance Monthly also named MACIAS PR the Financial PR Firm of the Year and the PR Consultant Firm of the Year in 2015.

Continue reading “MACIAS PR Named 2019 Strategic PR Firm of the Year”

Who is Noom’s PR Firm? A Case Study for MACIAS PR

By Mark Macias

In the summer of 2016, few consumers had heard of Noom. It was a 7-year-old digital health company that was struggling to find its place in a crowded weight loss space. Fast forward to 2019, and you will see their brand everywhere. Their weight loss program has been on CNBC, People Magazine, CNN, the NBC Today Show, Men’s Health – to name a few.

In fact, you can probably name any big news organization, and MACIAS PR likely has a media placement to showcase for this campaign. (The Washington Post, Women’s Fitness Magazine, Politico, New York Post, Fast Company Magazine, TechCrunch, Yahoo News, International Business Times, CBS News, and local TV in multiple markets).

(In the B2B sector, MACIAS PR  secured stories on Noom with The American Journal of Managed Care, Mobihealthnews, Fierce Biotech, FW Pharma, M Health Intelligence, Med City News and others. We also secured stories with the Spanish and Korean media).

But before MACIAS PR started working with Noom, the digital health company had little media exposure. Noom’s previous PR firm – one of the country’s largest healthcare PR firms – secured only 4 media placements during their contract. That’s right – FOUR. And they weren’t even big outlets: MedCityNews, HIT, News.com.au and Tech.co.

Meantime, MACIAS PR averaged 7.8 media placements over the course of our 3-year PR partnership. The MACIAS PR boutique firm out-hussled the big guys on this campaign, like we do with all of our clients.

Making this campaign even more challenging, MACIAS PR secured these media placements with little guidance from the client. Yes, I worked closely with the founders, trying to identify story angles that were news worthy. But Noom didn’t have a marketing department or CMO for much of our partnership. That meant we had to drive the strategy and focus for each campaign.

And we succeeded. MACIAS PR helped the company become one of the most Googled brands in 2018; we helped raise their profile for fundraising rounds; Our work helped our client win numerous awards following strategic campaigns, including listings as the Best Place to Work.

It’s media campaigns like Noom’s that led marketing peers to name MACIAS PR the 2017, 2018 and 2019 Strategic PR Firm of the Year. It’s a strategy based on editorial, creativity, persistence, and precise execution that only a media insider would know.

Here’s a closer look at what this boutique PR firm – MACIAS PR – did for Noom and how we can achieve similar results for your digital health or tech company.

Continue reading “Who is Noom’s PR Firm? A Case Study for MACIAS PR”