By Mark Macias
Many new PR clients frequently want to spend days, or even weeks debating a campaign idea. They want to weigh the pros and cons of the angle before the media outreach begins. Yes, it’s crucial to ensure every editorial campaign meshes with your brand, but there comes a time when you need to get the story out there to see if it works.
I quickly advise these clients on why our campaign will have more success by pushing the story to reporters and adapting the strategy and approach based on their feedback.