MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. We are consistently ranked as one of the best PR Firms by journalists, researchers and industry peers based on our media deliverables, expertise, editorial approach and track record.

PR and Industry Awards

Finance Monthly named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists and researchers with the finance publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. We were the only PR firm selected in the USA under that category.

In 2017, digital marketing peers named us the Strategic PR Firm of the Year. As part of their selection process, marketing professionals reviewed the branding and media placements we secured for our clients in the media. A detailed summary of our approach and media deliverables were required for the nomination. More than 80,000 digital marketing and PR firms and publicists were nominated but MACIAS PR was the only firm selected in the USA.

You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries.

Happy Birthday to MACIAS PR – Celebrating 9 Years

Image result for happy birthday images

By Mark Macias

Remember the age of 9? It was so much fun to celebrate your birthday. You wanted the world to know that you were on the cusp of reaching greatness.

Next month, MACIAS PR will be celebrating 9 years of being in business. Personally, I’m so excited about this anniversary that I can’t even wait until June to announce it. I have to write about it today – a full two weeks and 3 days before the official anniversary.

It’s never fun getting a year older after the age of 30. I don’t even like celebrating my birthday anymore. But for my PR firm, I want to bring out the blow horns and balloons that announce we hit 9 years of being in business. It’s a long way from that lonely, small cubicle on 38th Street and Broadway where I launched this PR firm.

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Why NYC is Great for PR Firms

By Mark Macias

It’s one thing to observe Manhattan from a safe distance; it’s another thing to experience the energy and vitality of this City when you’re in the middle of the storm.

Today, a late afternoon spring storm hit Manhattan and you could feel the gush of life on every street corner. The above photo was taken from across the river in New Jersey.

There are many great cities in our awesome country. Los Angeles, Miami, Denver, Phoenix, Seattle, San Diego, Washington, DC, New Orleans, Houston. My PR firm has run media campaigns in all of those cities. Every new city is a fun adventure.

But New York City is special from a media perspective. If you walk in Midtown during the day, you can feel the bustle and energy in the air. Stand outside Fox News or NBC News and you might see a famous news anchor, or even Jimmy Fallon of The Tonight Show.

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Publicity Advice from PT Barnum

By Mark Macias

I just finished reading a book by PT Barnum on business. The Art of Money Getting provides many lessons on life, business, values and money. It also provides some strategy on PR.

PT Barnum was a master showman at publicity. He created the “Greatest Show on Earth – Barnum & Bailey Circus. He was also a successful entrepreneur who knew publicity better than anyone.

One of Barnum’s lessons from his book stood out to me and hit home as a publicist and business owner. He wrote:

“If you hesitate, some bolder hand will stretch out before you and get the prize. Remember the proverb of Solomon: ‘He becometh poor that dealeth with a slack hand; but the hand of the diligent maketh rich.’”

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How to get your brand in Men’s Health Magazine

By Mark Macias

At some point in his life, every man will pick up Men’s Health Magazine. It’s one of the biggest publications in the US and the largest men’s magazine on newsstands. The publication speaks to men from all generations.

MACIAS PR is excited to say that our digital health client is on page 45 of this month’s issue of Men’s Health Magazine.

Getting a story in any magazine is much harder today than in previous years. The number of magazines keeps shrinking and that means the supply for stories is also dwindling.

Ten years ago, there were dozens of men’s magazines on newsstands. If one writer didn’t pick up your story, you moved onto the next. It’s not like that today. The supply for media placements gets smaller while the demand for publicity keeps growing.

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Future of PR – Revolves around Reputations and Search Engines

By Mark Macias

One of our nonprofit clients went to a Google marketing conference and shared with me some of the best takeaways he heard. One of the boldest statements came from a Google executive who told the crowd that in the future, there will be no brands.

It seems hard to believe that brands won’t matter in the future, but it makes sense. Yes, household names, like McDonalds, Starbucks and Netflix will continue to be in our subconscious. However, among smaller brands – especially in the B2B sector – will become more susceptible to branding from Google. Let me break it down further. Continue reading “Future of PR – Revolves around Reputations and Search Engines”

PR is like a River when it comes to Consistent Media Placements

By Mark Macias

A consistent and successful media campaign is like a river. It must continually move and replenish itself with new ideas. A fast-moving river lures you in with its sound, smell and eyes. It essentially appeals to your senses.

The best PR campaigns must also appeal to those same sensories.

Duration builds relationships with clients, but for the media, it sometimes becomes more challenging. How do you continually find that next big idea that gets the media interested?

Brainstorming is a critical factor, along with curiosity.

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Why Creative Ideas – Not Contacts – Drive PR

By Mark Macias

It’s one of the biggest misconceptions in PR: media contacts drive media placements. With my 15+ year background in TV, you’d think I would want to drive that narrative. I’m connected to journalists across the country, so the misconception does serve my interest.

But honestly, it’s not true. And any PR firm that brags about their contacts is relying on the wrong strategy.

Media placements are always about editorial. You first need a solid story idea to get the media’s interest. Yes, a contact at the local trade will help but I always say that is more of an assist. It’s not a strategy.

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Why PR is Personal for MACIAS PR – An Open Letter

By Mark Macias

Tomorrow is a big day for our nonprofit client that helps veterans and service members with financial literacy. It is hosting a free VA Summit in San Diego that will educate the local community on local, state and federal programs that can lower housing costs for veterans, reservists and active military.

But what happens if you organize an event and no one shows up?

It’s a horrible feeling that continually gnaws at my stomach as we promote local VA Summits across the country. That’s because our clients are personal for me – all of them. I want to succeed and get them the biggest news stories possible. If our clients are turning to us for help, they are believing in us.

Why PR is Personal for MACIAS PR

The monkey is now off my back. MACIAS PR secured local TV segments for our nonprofit client on Channels 8, 9 and Channel 10 – and in only one week. I’ll call it a trifecta for media placements.

But there’s more.

MACIAS PR also secured multiple radio segments in San Diego that educated listeners during drive time on Saturday’s VA Summit and how it can help families save money.

I don’t say this to brag. I share this information with you – as a potential client – to help you see that our clients are more than just an account. To me – clients are personal.

Remember when you were a little kid and there was a teacher or coach who believed in you? You wanted to prove them right. You wanted to show them that you do deserve their accolades.

If a client signs on with MACIAS PR, they are telling me they believe in our strategy, my media experience, our approach, my values and our work ethic.

And when we succeed, our team takes the time to reflect and celebrate. Some of our team members never get to meet our clients in person, but you know what? We still celebrate because our clients success is our success. It’s a competitive spirit that continually leads to media coverage for our clients.

I always say, PR is about persistence. It’s also about strategy. And with MACIAS PR, you get both.

Here’s a closer look at the segment that ran this morning on Channel 9.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

60 Minutes – Crisis Advice for Allegient Airlines

By Mark Macias

I just watched a 60 Minutes investigation that slammed the budget airline, Allegient Airlines. The investigative reporter described Allegient as the most dangerous airline. If that doesn’t kill a reputation, what will?

Every time I watch an investigative story on TV, I go back to my investigative reporter days and reflect on how I would have defined the story. I also compare how the accused responded in the interview.

So what could Allegient Airlines have done differently to manage this crisis situation?

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