MACIAS PR – Why We Deliver Better Results

Posted on by Mark Macias

                      

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications.

Prominent clients include: Noom, WellRX, Meru Health, Lifesum, Columbia University Medical Center, Plenty of Fish, Kilo Health, Burke Hospital, the Former UN Executive Director on Climate, and members of Congress. Our media campaigns helped these brands raise tens of millions of dollars with investors, while improving their name recognition with customers.

We have client case studies, detailing these campaigns.

At MACIAS PR, our clients always work with an experienced media strategist. And as a boutique PR consulting firm, our communications process is streamlined, while our execution is hyper-focused.

PR Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2021. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.

Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2022, City & State Magazine named our founder, Mark Macias, a Top 50 Political PR Power player in New York.

MACIAS PR has run B2B and B2C media and branding campaigns in healthcare, tech startups, financial services, asset management, nonprofits and service sector industries. We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, CNN and others. (Here’s a closer look at our Annual Report ).

Message Mark at the bottom of this screen (green button on the right) if you would like to schedule a call. You can also get a free PR estimate by clicking here.

Media Training – Common Mistakes with Reporters

Posted on by Mark Macias

A few entrepreneurs might dismiss media training, believing that they are great public speakers. And that may be the case. But speaking with reporters requires a much different approach and style than holding a conversation with your friends. Your friends will be more generous with your time, allowing you to meander from thought-to-thought.

It doesn’t work like that with the media. You need to be tight on messaging. If you veer from the story line, many reporters will tune out. It’s even more paramount to stick to the script when speaking on live TV.

During my time as a producer for NBC and CBS, I had to listen and log many interviews that went off track. The subject veered to a different topic, taking double the amount of time as I listened to it in person and on tape. As I became more experienced, I brought the interview subject back to the story. But in today’s world of journalism – where reporters are younger and younger – you might not get the chance to get guidance from the producer.

I wrote a story for Forbes last year, outlining the 5 biggest mistakes I saw leaders make during media interviews. You can read that story here, but if you’re short on time, here’s an outline of the tips.

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How to Leverage Current News Cycle for Publicity

Posted on by Mark Macias

Are you a nutritionist or health brand looking for more exposure? The WSJ has a great story today that will help any lifestyle or health brand leverage the news cycle for coverage.

Even if your brand is not listed in this article, a story like this provides new opportunities to position a nutritionist, dietitian and weight loss brand into the news cycle. Sure, most consumers know ultra processed foods can lead to obesity, weight gain and other health conditions. But the real PR insight from a story like this comes from calling out popular food brands and providing detailed insight on what is wrong or right with the food. The WSJ reporter did a great job of doing this. (That’s what got my attention. I saw my son’s favorite Ritz crackers in the photo).

So how do you sell your health brand to reporters, producers or editors with a story like this?

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Why PR Is Essential for Startups and Small Businesses

Posted on by Mark Macias

For small businesses and startups, public relations (PR) is one of the most important tools to develop a reputation that drives sales.

PR helps with business development by elevating the brand of your company, shaping public opinion in a positive way and scaling your business message with the media. When you’ve got the right PR strategy in place, it will boost your business in a number of ways.

So what should you budget for public relations? And how can you start working towards getting the benefits it can offer your business? MACIAS PR created a calculator to help you identify the budget for your startup or established business. You can calculate the potential rate by clicking here, and get an answer back from our team.

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Client Case Study for Nonprofit – 2023 Media Placements

Posted on by Mark Macias

You’re only as good as your last media campaign, and that proof is always in the client case study. In the case with the national nonprofit, NPower, we are now on our 7th year of working together, so every year brings new highlights. The organization has expanded into new markets every year we have worked together.

This is a great nonprofit with a mission that is close to my heart. The organization provides free tech training to young adults and military veterans from underserved communities with the purpose of bringing diversity to tech. Their students are typically young adults who may not get a chance to go to college.

I was fortunate to go to Arizona State University while living at home. I proudly put myself through college while working 3 jobs at local newspapers. Whatever their editors asked, I was the first to raise my hand for the assignment, which led to me receiving the national Pulliam Fellowship award as a graduating senior. I know how much this program means to its students.

In 2023, our media coverage for this organization included TV segments in Houston, San Antonio, Raleigh/Durham and Dayton, Ohio. These were all new expansion markets in 2023. We also secured profile stories in each of these new markets with the local newspapers. You can see more targeted local and national media placements by clicking on the link below.

Nonprofit-Media-Campaign-2023-MACIAS-PRDownload

Click here if you’d like to schedule a strategy call, or here if you would like a PR estimate. We can share more client case studies that are relevant for your goals.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The NYC PR agency was named Strategic PR Firm of the Year by marketing peers and Financial PR Firm of the Year by Finance Monthly. City & State Magazine also named Mark Macias a Top 50 PR Player in New York.

MACIAS PR has run branding, media and crisis campaigns for tech and healthcare organizations, financial groups, nonprofit organizations, politicians, trade organizations and e-commerce groups. The firm is based in New York City.

Study: PR Influences our Emotions that Drive Action

Posted on by Mark Macias

How do you know if a PR campaign is effective? I hear this question a lot from potential clients. Contrary to what many people might believe, there are several ways to evaluate the performance of your PR agency. (You can read more on that with this blog How to Measure the ROI of PR).

If you’re short on time, here’s a quick summary to measure the effectiveness of a media campaign.

  • Number of Targeted Media Placements
  • Demographics and Readers for those Media Outlets
  • Increased Credibility
  • Actual Sales, which can be measured through analytics.
  • Improved SEO – since search engines use news stories and blogger stories to measure the value of a website.

There is another way to measure the ROI of PR that is frequently overlooked. It’s more difficult to quantify than Google Analytics but according to researchers out of Motista – a consumer intelligence analytics firm – it’s actually more persuasive and leads to higher revenue for brands. This is where the art of PR contrasts with the science of data.

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MACIAS PR Conducts Consumer Survey on Gen. Z Motivations

Posted on by Mark Macias

Imagine if you could have learned two years ago what your youngest workforce wanted when it came to office life.

In 2021, MACIAS PR partnered with the news portal, Brooklyn Chatter, to get a better understanding of how their readers feel about life and work. It was a prescient view of what motivates Generation Z, especially since more recent surveys have revealed similar behavioral patterns.

MACIAS PR conducted the survey from March 18 to 29th, 2021, and involved 2,240 Americans, ages 18 to 24. Participants answered online questions spread across partnered news sites and popular Gen. Z groups, including Her Campus, Gals in Journalism and the Young Journalist Community.

The data found Gen. Z doesn’t want to work remotely and would prefer to split their time between an office and a remote location. And in a more shocking discovery, only 2 percent said they wanted to continue working remotely full-time.

More than half – 52 percent – said they wanted to split their work time between the office and home. Roughly 27 percent of Gen. Z participants said they wanted to spend all 40-hours at the office.

Targeted surveys like this can give companies data-driven insight into the behavior patterns of customers, helping them make more informed decisions. In the case with Brooklyn Chatter, it helped the news portal learn more about what their readers wanted to follow.

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How Much Does PR Cost?

Posted on by Mark Macias

It’s a common question every business owner wants to know. How much does PR cost?

MACIAS PR has created an online tool to help you get a PR estimate quickly. You don’t need to spend hours on the phone, explaining a product or waiting for a call back. If you’re curious about the cost of PR, just answer a few questions by clicking here. It takes less than 30 seconds to fill out. A PR estimate and proposal is sent out within 48 hours.

How Free PR Quote Calculator Works

The free PR quote calculator integrates critical questions to help us determine the cost for any campaign. We use this information to better understand the cost and complexity of every customized PR campaign.

The virtual tool consists of eight questions regarding information about your company. They include:

  • Do you want to reach local consumers or reach a national audience?
  • Is this a B2B or B2C campaign?
  • How unique is your product or service?
  • Does your business have an interesting story to tell?

By filling out the online questions, everyone saves time and knows what they are getting before they even hop on a call.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former executive producer with NBC, senior producer with CBS in New York. The NYC PR agency was named Strategic PR Firm of the Year by marketing peers and Financial PR Firm of the Year by Finance Monthly.

MACIAS PR has run branding, media and crisis campaigns for tech and healthcare organizations, financial groups, nonprofit organizations, politicians and trade organizations. The firm is based in New York City.

PR Blueprint – Launch Successful Publicity Campaigns

Posted on by Mark Macias

Every business owner wants to get their story on their business. Unfortunately, there is no magic formula that reveals how to get news coverage, but there is a blueprint that can increase your chances for media placements.

As Executive Producer with NBC in New York, I approved story ideas from reporters, publicists and producers. Sometimes, stories were approved but later killed for various reasons.

Other times, I killed a story because it lacked visuals or had outdated information. The approval process in news is subjective, just like any other profession involving creativity, opinions and experiences. So if you get a bite from the media, move fast and don’t delay.

So how do you get journalists to cover your business?

You can increase your chances for coverage by identifying what is different, new or unique about your business. It sounds simple but a lot of people forget that news is based on the root “new.” They pitch stories but forget about timeliness. If you don’t have that “new” component, your story is at a disadvantage.

You can figure out what is new about your business by asking some simple questions: Is your business contributing to the local community in a unique way we might not expect? Are you about to accomplish a feat where others have failed? What is different between you and competitors?

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PR vs Advertising – White Paper Cost Comparison Analysis

Posted on by Mark Macias

Which is a better marketing spend: PR or advertising?

A few years ago, MACIAS PR published a cost comparison analysis that took a quantitative look at the cost of earned media versus paid media.

The research specifically looked at the promotional cost of media exposure for an event that helped veterans, and the cost of earned media for a mobile app launch.

We’ve embedded that white paper at the bottom of this post, but if you’re short on time, here are some of the key findings from our research.

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