MACIAS PR – Why We Deliver Better Results

                               

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.

Our clients always work with an experienced media strategist. We don’t pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.

PR Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2021. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.

Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2021, City & State Magazine named our founder, Mark Macias, a Top 50 Political PR Power player in New York.

MACIAS PR has run B2B and B2C media and branding campaigns in healthcare, tech startups, financial services, asset management, nonprofits and service sector industries. We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, CNN and others. (Here’s a closer look at our Annual Report ). We have case studies for all of these industries, backing up our consistent track record.

Message Mark at the bottom of this screen (green button on the right) if you would like to schedule a call. You can also get a free PR estimate by clicking here.

How Good Client Relations can Elevate any PR Campaign

By Mark Macias

No one wants to believe you’re a bad client, but in business let’s be honest: strong personalities exist and will frequently clash.

And that’s okay. Be who you are, but when it comes to managing PR and outsourced agencies, be aware of the image it projects.

In my early entrepreneurial years, I didn’t factor personality conflicts into my budgets. When clients asked how I determined cost, I was transparent. We look at the resources and time needed to succeed and the complexity of the campaign. That still holds true.

But during COVID, a new variable factored into the budget formula: client relations.

If you’re a publicist or agency, these observations will help you better vet clients. And if you’re a client looking to hire the best PR or marketing consultants, perhaps a personal reflection might help you forge better partnerships.

Observation One: You Think the Work is Easy

Over the summer, I was speaking with the founder of a B2C startup who graduated from Wharton and spent some time inside the media as an associate producer. She approached us about launching her publicity campaign after a mutual acquaintance told her about my experience. The initial consultation started great, but alarm bells rang early.

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Tech Publication Grit Daily Asks MACIAS PR for Advice for Startups

The popular tech publication, Grit Daily, recently turned to MACIAS PR for PR advice. Their editors said they wanted to help their readers, entrepreneurs and startups who were struggling to find the best PR agency for their business.

You can read that full Q&A here.

If you’re short on time, here are two questions that our founder, Mark Macias, answered about finding the best PR agency for your business.

What should you look for when hiring a publicist?

MARK MACIAS: I’ve found the best publicists have a deeper understanding of how the media works from the inside. They have an intuition that spots trends and news stories before others.

A great publicist also understands the nuances of the media – because messaging is always a subtle sell around news. Experienced editors and journalists can spot an advertisement within seconds of hearing a pitch, and if it remotely sounds like a commercial, they won’t run it. The best publicity campaigns are able to weave themselves into the news fabric or pop culture.

Intuition is another overlooked factor. Journalism is usually centered around human behavior. It’s about connecting the invisible dots around people to form a story. And that’s not reading tea leaves. Intuition is a component of behavioral science.

How much should a startup pay for PR?

MARK MACIAS: Prices and approaches vary by firm, but it helps to understand how the payment plan works. You can pay by the hour, by the media placement or under a retainer.

I’m a firm believer that nothing is free in life, so if a publicist claims you only pay if they make a placement, I’d ask a lot of questions. It costs time and money to generate organic (earned) media. And a press release does not fall under that definition. It takes time to write a successful pitch and find the right reporters, and resources to secure the story. If someone offers to do work for free, I would question their experience and PR understanding.

Paying a lawyer, consultant or publicist by the hour scares me. If a story isn’t catching on, it’s easy to add more time – and under this payment plan, hours add up quickly. Personally, I prefer retainers because the cost won’t fluctuate, even when unexpected issues arise. And if the firm or consultant is reputable or cares about your business, they will likely add extra hours to ensure they meet your expectations, regardless of what happens.

MACIAS PR has a free PR calculator to help you get a real idea of how much PR would cost for your business. Click here to go to that calculator.

PR Strategies – Conventional vs Unconventional Pitches

The following is an excerpt from the business book, Tao of PR: Strategies to Win the PR War, by Mark Macias.

Chapter 2: Waging War

One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success by targeting the proper news medium and reporter through unconventional ways. Newspapers can be a microcosm for this analysis.

Let’s say you want to get publicity for a woman’s clothing designer.

Most publicists would probably take the conventional approach and pitch their story idea to the style section. They wouldn’t think of pitching their designer to the sports editors or reporters.

And in a similar fashion, most publicists would pitch a profile story on a high school football coach to the sports writers, rather than a religion writer.

Those methods are predictable and safe. But in many cases, you can identify overlooked reporters and pitch them with an unconventional approach.

Unconventional Story Pitches

Take the example of the profile story on the high school football coach. What if that high school coach had leadership rules that applied to business? What if that high school coach was extremely religious and based his coaching philosophy on Biblical principles? Suddenly, this story has a new angle that hasn’t been heard.

A story on a football coach with leadership principles could run in many sections of the local paper: sports, business or metro sections. Add in the faith element, and that coach suddenly becomes intriguing to the newspaper’s religious editors.

Likewise, in the case of the aspiring woman’s clothing designer, she becomes unique to the sports pages if her fashion is geared towards women. Sports writers are always pitched ideas on high school coaches. But they are rarely pitched angles around athletic fashion trends for women. 

Of course you should always concentrate your pitch on the desired audience. Your story idea or client will stand out if you can find that unconventional angle that others haven’t pursued. You should apply this same-targeted approach when choosing which news outlet to pitch.

Many people make the mistake of pitching to the largest pie rather than focusing on a news outlet that reaches their desired demographics. If your story involves a niche, focus your time and energy on pitching the news outlet that reaches those targeted viewers and readers.

And remember, there is nothing wrong with pitching a conventional story the conventional way. But if you find reporters are ignoring you, take a moment to review your story from a different angle. You might find unconventional is the new conventional.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. Our founder is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named Mark Macias a Top 50 PR Political Power Player in 2021.

How Much Does PR Cost – New Calculator Reveals Cost

No more guessing the cost how much PR costs. MACIAS PR has unveiled a calculator to help you figure out how much any campaign will cost.

Our calculator will give you a customized rate based on your time frame and publicity needs. It’s not a generic calculator where one size fits all. Because we all know – PR is never one size fits all.

Click here to get your free PR quote.

How does PR Typically Work

PR can range from a few hundred dollars to thousands of dollars a month, depending on the size and complexity of your campaign. When breaking down the cost of PR for your business, it’s important to consider both the short- and long-term goals. 

Do you want to attract new customers or increase visibility for your brand?

Short-term PR campaigns may involve paying for press releases distribution or pitching relevant newspapers, magazines, or online publications. Longer term strategies might include launching a social media marketing campaign, or creating content that is optimized for search engines.

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Bad Behaviors to Avoid on TV Interviews – Media Advice

By Mark Macias

So you’ve been invited to speak on cable TV, or maybe your local TV station. Now what? How do you prepare for the interview so you make the biggest impression with your potential customers or clients?

Let’s assume for the sake of this article that you already have your messaging down. You know what to say and are prepared for the questions. You’ve got the basics down.

Now it’s time to fine tune the overall image. As a former Executive Producer with NBC, I didn’t pay attention to every segment and observe how the guests fared in their appearance. The newscast was moving too fast, and I didn’t get to always observe the nuances in real time.

But it’s different today. CNBC and CNN are always on in our office, and when an interesting expert or topic pops up, I pay attention. I’ve started to get annoyed with a lot of behaviors that don’t work well on TV. And as a result, I train my clients to avoid these behaviors when getting interviewed on live TV.

Here’s a closer look at those behaviors that don’t work on TV, despite the common perspective that it’s the right thing to do.

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How to Manage Creatives: Advice from Mick Jagger

By Mark Macias

I came across a letter that Mick Jagger wrote to Andy Warhol after he hired him to create his next album cover. Most people know Andy Warhol was eccentric and creative – and not exactly easy to work with. But he was an artist and created masterpieces. He was also a superstar publicist at the root, elevating the value of his artwork. (I wrote an article about this for Forbes, which you can read here).

Over the years, I’ve worked with many CEOs, CMOs, entrepreneurs and junior marketing managers. I’ve found the companies that got the most out of MACIAS PR let our creative energies run. And the clients who thought they knew more about the media than us and micromanaged our strategy typically didn’t see the same results as the clients who trusted our judgment.

There are great lessons on how to manage a creative team in this letter. You will put the pieces together if you read the letter.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.

Why PR Is Essential for Startups and Small Businesses

For small businesses and startups, public relations (PR) is one of the most important tools to develop a reputation that drives sales.

PR helps with business development by elevating the brand of your company, shaping public opinion in a positive way and scaling your business message with the media. When you’ve got the right PR strategy in place, it will boost your business in a number of ways.

So what should you budget for public relations? And how can you start working towards getting the benefits it can offer your business? MACIAS PR created a calculator to help you identify the budget for your startup or established business. You can calculate the potential rate by clicking here, and get an answer back from our team.

How much should you budget for PR?

In the age of social media, where word of mouth is still the most influential marketing strategy, having a good PR strategy is crucial for startups and small businesses. By increasing awareness of their products or services, PR can help startups and small businesses achieve their target audience much faster.

Startups and small businesses face a unique challenge when it comes to PR. On one hand, they’re constantly innovating and trying to get their name out there. On the other hand, they don’t have the budget to invest in traditional PR methods like media relations or advertising. But that doesn’t mean they can’t benefit from PR.

In fact, PR can be an essential tool for helping startups and small businesses reach new customers and grow their brand. Make sure to calculate the return on investment (ROI) before investing in PR, as there are a variety of ways to measure success. Here’s a blog from our team to help you identify and measure the ROI of PR.

By understanding the basics of PR and budgeting for it appropriately, you can maximize the impact of your PR campaign. Have more questions? Feel free to reach out to our team by clicking on the green message button on the bottom of your screen. Or you can contact us by clicking here.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.

Why Empathy Will Lead Every PR Campaign to Better Results

Empathy is a powerful word that leads to change. When you’ve experienced a setback first-hand, you will be more caring, kind and compassionate to others going through the same situation. This approach also works with PR.

If your PR team genuinely believes you care about them, they will work harder when you are not in the room. Your publicist might be getting a paycheck for his or her work, but money doesn’t motivate everyone when the doors are closed.

Click here to read an article that details how empathy helps your PR campaign. Or if you’re on the go, you can listen to the story as a podcast.

Our agency has more insightful episodes on PR, strategy and advice on your favorite podcast channel. Click here to subscribe to us on Spotify, Apple Podcasts, Google Podcasts, Amazon Music or Stitcher.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.

How to Gain Traction after the Media says “NO” to your Story

Every publicist or entrepreneur will experience it at some time or another. You pitch an idea to reporters and hear crickets in return.

So what should you do when the media ignores your ideas or worse, says no?

The above podcast episode provides some insight on what our agency does in this situation. A lot of these tactics come from my time in the media when we had to salvage a story that went south.

If you’re on the go, you can subscribe to our Always Fresh PR podcast by clicking here. You can also read more tips on re-framing your story for coverage by clicking here.