MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our media deliverables and expertise.

PR and Industry Awards

Finance Monthly named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the finance publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. We were the only PR firm selected in the USA under that category.

In 2017, digital marketing peers named us the Strategic PR Firm of the Year. As part of the selection process, marketing professionals reviewed the branding and media placements we secured for our clients in the media. A detailed summary of our approach and media deliverables was required for the nomination. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

Best PR Firms Sell Stories – not Services

By Mark Macias

The best publicists are always selling stories to reporters and producers, while the biggest PR firms are selling new work. Sales is a required function of both sides of the PR business.

I always tell potential clients, I didn’t grow up selling PR accounts. I grew up in the media, selling stories to journalists – and to the public. Yes, we have to sell business and submit proposals just like all other PR firms, but I don’t want this firm to ever sell accounts, for the sake of selling. I want to help businesses develop and grow their brand.

There are many businesses that aren’t a good fit for PR, and I tell those clients when I don’t think MACIAS PR can help them. I also try to explain why they may have a better alternative for their budget. In a karmic world, it will come back to us.

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PR is like a River when it comes to Consistent Media Placements

By Mark Macias

A consistent and successful media campaign is like a river. It must continually move and replenish itself with new ideas. A fast-moving river lures you in with its sound, smell and eyes – and essentially appeals to your senses.

The best PR campaigns must also appeal to those same sensories.

Duration builds relationships with clients, but when it comes to media campaigns, time can frequently make campaigns more challenging.

How do you continually find that next big idea for the media interested? This is when brainstorming and curiosity become a major factor.

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PR Mistakes – Branding and Crisis Lessons from Airbnb

By Mark Macias

Airbnb has a powerful brand but its leadership team is making a crucial mistake that has the potential to destroy its revenue model.

I recently wrote an editorial for Luxury Daily that took a behind-the-scenes look at how the home sharing service is losing the media war.  Here’s a quick look at the 5 PR and branding mistakes Airbnb is making. Entrepreneurs and marketing executives can learn a lot from it.

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How PR directly Impacts your Brand and Leadership

By Mark Macias

There are PR and branding lessons everywhere we look. Branding and crisis PR doesn’t just take place in the media. The value of branding is also reinforced in the arts.

In the play Wicked, there are two witches – Galinda who is always conscious of how her image impacts the way others view witches. And like all the best stories, Wicked also has bad witch. Elphaba never understands in the play how a more positive PR image could help her achieve her goals.

It’s a lesson that applies to business owners.

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How to get your Story on CNBC – PR Analysis

By Ariana Benhuri

CNBC is a global business news source with a reputation that is unrivaled. It’s typically the first source for executives when it comes to updates on the markets and business news.

Earlier this month, CNBC published a story that took a closer look at how technology was disrupting the weight loss industry. Much of the feature was focused around our digital health client and their technology. The story talked about how our client is more innovative in their weight loss approach. It’s a more virtual and personal approach that is customized.

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MACIAS PR Celebrates 9 Years of Growth in Public Relations

​​The top tech and healthcare PR firm, MACIAS PR, celebrates 9 years of growth in the competitive NYC public relations market.

During this time, MACIAS PR has grown from a small cubicle with no clients into an award-winning strategic PR and digital marketing firm that works with clients in healthcare, finance, tech and the nonprofit sectors.

In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the “Financial PR Firm of the Year” based on the firm’s media strategy, deliverables, expertise and innovation in PR. In 2015, Finance Monthly named MACIAS PR the “PR Consultant Firm of the Year.”

Marketing peers also named MACIAS PR the 2017 “Strategic PR Firm of the Year,” honoring it with the ACQ5 Global Awards. The award is based on the firm’s media and marketing strategy.

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Get your Business into the Conversation – PR Examples

By Charlotte Knobben

If you want to get your business into the conversation, you can learn a lot from Starbucks.

Earlier this week, Starbucks dominated social media feeds and got everyone talking about their brand. It didn’t matter if you were on Linkedin, Facebook or Twitter, Starbucks closing their doors for diversity training was trending.

So why was this so intriguing to consumers and the media? It’s unusual for any business to shut their doors for training. Throw in a publicly traded company, like Starbucks, and millions of dollars were at risk for the sole purpose of training employees.

What can your business or brand do that is unconventional, unexpected or even progressive? You may not be able to shut your store for 4-hours, but perhaps there is another creative way to align your business with a higher cause.

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Our Client is in People Magazine – How did we do it?

by Mark Macias

People Magazine is one of the most influential magazines in the USA. When you’re in the grocery store, you can’t help but pick up the publication and skim the stories on your favorite celebrities.

Earlier this month, our digital health client was in the magazine under their “We Tried It” section. I actually got the idea of reaching out to the “We Tried It” editor after reading a magazine at my mother-in-law’s house. She’s subscribed to the magazine and as timing would have it, I saw a section that was perfect for my client.

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Clients in the Media – MACIAS PR Accountability Report


By Mark Macias

Memorial Day is right around the corner, but MACIAS PR is not in vacation mode. We are still securing media placements for our clients with magazines, newspapers and TV.

The week leading up to Memorial Day Weekend is notoriously difficult when it comes to securing media placements. I can say from experience, TV newsrooms are understaffed as reporters, producers and photographers request vacation days to maximize the long holiday weekend.

Despite that obstacle, MACIAS PR secured two TV segments for clients in Baltimore and Philadelphia. We also secured a story with the largest newspaper in Houston. And our clients are in two national magazines. You can see those placements in the above photo.

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