MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week. Over the last two months alone, we’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (View our most recent Q3 report by clicking here).

                               

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

MACIAS PR Named 2019 Strategic PR Firm of the Year

​The ACQ5 Global Awards has announced the top tech and healthcare public relations firm, MACIAS PR, has been named the 2019 Strategic PR Firm of the Year by marketing and industry peers.

The global award is based on an independent analysis of marketing and industry professionals who evaluate media deliverables, expertise and innovation in public relations and digital marketing.

In 2019, MACIAS PR led media and branding campaigns for clients in digital health, technology, biotech, politics, e-commerce and the nonprofit sectors. Those media campaigns led to prominent features for their clients with the NBC Today Show, Washington Post, USA Today, ABC News, Wired, TechCrunch, People Magazine, CNN, New York Times, Politico and others.

This is the third year in a row that MACIAS PR was recognized by the ACQ5 Global Awards. In 2017 and 2016,  Finance Monthly also named MACIAS PR the Financial PR Firm of the Year and the PR Consultant Firm of the Year in 2015.

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Digital Tool to Help Congressional Candidates with Publicity

The top tech public relations firm, MACIAS PR, has updated The Publicity App to include interactive features to help politicians improve their chances of getting on the local news.

Political strategist and former journalist, Mark Macias, says The Publicity App will give political candidates a new digital tool to help them identify news angles for local reporters.

Macias, who is a former Executive Producer with NBC and Senior Producer with CBS in New York, originally developed the mobile app for entrepreneurs and small business owners.

“MACIAS PR is working with Democratic candidates across the US, but not every campaign can afford to hire a top political PR firm,” said Macias. “The Publicity App was designed for these smaller campaigns that need help with publicity but don’t know where to begin.”

The Publicity App features six campaign strategies to help politicians who need help raising money or telling their story to the local media. They include:

  • Political Publicity
  • Story Telling
  • Crisis Management
  • Political Fundraising
  • Online and SEO Campaign
  • Event Promotion

The Publicity App is free to download on iOS and Android. It also includes a personalized calculator that gives PR Estimates to political candidates who are curious how much a campaign will cost for their campaign. The Publicity App will deliver a customized PR proposal – complete with cost – after a PR estimate is requested.

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MACIAS PR – 10 Year Anniversary Getting Clients on the News

The tech and healthcare public relations firm, MACIAS PR, is celebrating 10 years of business, growing from a boot-strapped agency into an award-winning full-service public relations firm.

Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.

In 2015, MACIAS PR won its first industry award when Finance Monthly named MACIAS PR the PR Consultant Firm of the Year; In 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on the firm’s media deliverables and expertise; And in 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year, awarding it the ACQ5 Global Award in public relations.

The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.

“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”

Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.

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MACIAS PR Releases Q3 Media Report, Detailing Coverage for Clients

​​​​The top tech and healthcare PR firm —​ MACIAS PR — has released its third-quarter publicity report, detailing the media coverage secured by the agency from July to September 2019.

In the third quarter, MACIAS PR secured prominent news placements with Newsweek, Forbes, New York Times, Washington PostPeople en Espanol, Channel 11 in New York, NBC in New York, News 12 in New York City, Cheddar and other news sites.

The founder of the firm, Mark Macias, said this latest media report reinforces how his PR agency delivers faster and better results than other agencies.

“If you go back and look at our Q1 and Q2 reports for 2019 — or previous years — you will see similar results,” said Macias. “Our PR firm consistently delivers solid media placements with the most influential news organizations. This quarter, MACIAS PR had a trifecta with stories in the New York Times, Washington Post and Newsweek for our latest political client.”

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How Public Relations can Help Develop New Business

There’s a popular question we frequently hear from business owners: How can public relations grow my business, and how do I measure it?

A successful PR campaign must be targeted to the right audience for the best results. A public relations campaign that is focused around business development should always target publications that your customers read.

This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.

One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.

So how can PR help you close sales?

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What is Public Relations? FAQ on how PR Works

What is public relations? It’s one of the most popular questions we continually hear from business owners when we talk shop.

Public relations is one of the most efficient and strategic ways to get your story in front of customers. It introduces your story, product and service directly to potential clients via the media. It’s also more affordable than advertising.

How is PR different from Advertising?

Public relations is not advertising. You can’t buy a news story with the media. Yes, you can buy “sponsored” posts with the media, but that’s really just a commercial put in words. More important, when your advertising budget is over, say goodbye to your “sponsored” post. However, with PR, your story stays on the media website long after your PR budget is over.

PR can also help improve your brand in the media. PR specialists are frequently the front line of defense against crises linked to legal problems, technical difficulties and perhaps even natural disasters. Public relations involves a wide selection of tactics and strategies. So how is MACIAS PR better than other PR firms?

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Why the Best PR Firms Look Beyond Press Releases

The best PR firms don’t just stick to press releases with the media. Yes, press releases can help get an achievement, promotion or update on the record — and is great for content marketing. However, press releases are less likely to lead to attention or coverage from the media.

Why, you ask? PR Newswire isn’t where reporters, journalists or producers turn to for story ideas. They see right through press releases and know that they’re simply a different  — more sophisticated — form of advertising. 

This is why every successful media campaign requires a media outreach. This means manually researching and pitching reporters, journalists, producers and editors that would be interested in your story. 

MACIAS PR consistently secures coverage for our clients because we understand the value in reaching out to reporters via email, phone calls, social media – or even texts. Pitching directly to media is especially important for smaller businesses, including startups.

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How Top Tech PR Firms Help Reach Targeted Audience

It’s great to have a product or service that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.

Just recently, we secured a profile story on our Congressional client on People en Español. This wasn’t just any media placement with the Spanish media – it was one that was extremely targeted and strategic on our end.

Our Congressional client wanted to reach the Latinx community so that she could introduce her brand to them. This is why we created a unique profile story on her and reached out to reporters with the largest Spanish readership in the US  – People en Español  – which reaches 7.1 million Latinx readers every month. 

This media placement is a perfect example of how our team works to secure targeted press coverage. We consistently introduce our clients to the public, getting their story told to the consumers they specifically want to reach. 

Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it. 

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Why PR Agencies Must Connect the Dots with Every PR Campaign

The best PR firms connect the dots.

Most PR firms like to spray and pray, or blindly send “pitch blasts” to reporters. But these approaches to securing publicity for a client don’t work. Why? Because it’s essentially leaving it up to luck for reporters to write your story. 

It’s like using a shotgun to hit your target, instead of a sniper rifle. That’s why at MACIAS PR, we always uses the right weapon to hit our target.

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