Which is a better marketing spend: PR or advertising?

A few years ago, MACIAS PR published a cost comparison analysis that took a quantitative look at the cost of earned media versus paid media.

The research specifically looked at the promotional cost of media exposure for an event that helped veterans, and the cost of earned media for a mobile app launch.

We’ve embedded that white paper at the bottom of this post, but if you’re short on time, here are some of the key findings from our research.

Continue reading “PR vs Advertising – White Paper Cost Comparison Analysis” →