Client Case Study – Media and Content Campaign for Lending Organization

MACIAS PR led the publicity, social media and content marketing for Provident Loan Society from June 2014 to June 2019. Our media strategy introduced their alternative lending services to new and existing clients across the New York metro area. 

Over the course of our partnership, MACIAS PR helped grow their customer base among college students, business owners, immigrants and consumers with no credit. Their former CEO and CMO both credited MACIAS PR with increasing their revenue and growing their customer base by 50 percent among Latinos. You can read their testimonials on Linkedin.

Our media campaigns also introduced their services to consumers who speak Spanish and Mandarin via targeted outlets covering those communities.

Targeted Consumer-Facing Media Campaign

MACIAS PR led the entire media campaign from conception to execution. Our team identified stories of interest and reframed them around news stories.

Our media coverage included stories with: CNN, New York Post, ABC 7, FOX5, NY 1, PIX 11, Metro New York, Crain’s Business Magazine, Univision, Inc., Entrepreneur Magazine and others.

Digital Marketing, Social Media and Content Creation

In January 2017, MACIAS PR took over the content marketing for Provident Loan. Our team searched for trending topics on Google and social media, and created content that positioned them into the conversation.

Our approach had an immediate impact on their web traffic, growing it year-over-year from 2017 to 2019. This increased web traffic began showing up in the first month.

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ABOUT MACIAS PR

Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Power Player in New York in 2024 and 2022, while marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year.