Tag: best pr firms for startups nyc

When Should I Hire a PR Agency? Earlier than you think

Posted on by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

It’s one of the most popular questions I hear from founders and CEOs: When is the best time to hire a PR agency?

Usually, they’re asking because something big is approaching. A product is launching, or the company is preparing to raise capital. Suddenly, leadership realizes competitors are generating media attention while their company remains invisible.

By that point, you’re already behind any strategy.

PR requires more preparation than most executives realize. A PR team must identify the strongest story angles, develop the messaging, research the journalists covering the topic, determine which reporters are appropriate for the pitch, begin outreach, follow up, coordinate interviews and prepare executives for those conversations. That doesn’t happen overnight.

Before founding MACIAS PR, I spent years as an Executive Producer with NBC and CBS in New York. That newsroom experience taught me something that still guides our campaigns today: the best time to develop a story is before you need the coverage.

Recent industry commentary makes the same point. Entrepreneur reported in June 2026 that founders who wait until a launch or fundraising campaign is imminent lose the runway required to build familiarity with journalists and the market. Media relationships and visibility compound over time rather than appearing instantly when a company suddenly needs them.

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MACIAS PR Named Among Best Tech and Healthcare PR Agencies

Posted on by Mark Macias

                      

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR healthcare and tech agencies. City & State Magazine named Mark Macias a Top Political PR Power Player in New York in 2022 and 2024.

We help founders and brands tell stories that get noticed by the media. Our strategy is based on years inside NBC & CBS newsrooms where editorial judgment, timing and credibility are the currency for success.

At MACIAS PR, we turn complex brands into compelling media narratives that secure national headlines, elevate thought leadership, and drive real business outcomes. Links to client case studies for media deliverables are below.

Prominent Clients across Industries

  • Healthcare and Wellness
    • Noom, WellRX, Meru Health, Lifesum, Columbia University Medical Center, Kilo Health, Burke Hospital
  • Consumer Tech
    • Plenty of Fish, Welt, Abby Connect
  • Bootstrapped Startups
    • MDAcne, TopPatch (Cyber Security)
  • Publicly Traded Companies
    • Mawson Infrastructure (NASDAQ), Unusual Machines (NYSE), Banle International (NYSE)
  • Finance
    • Provident Loan Society, Sag Harbor Advisors, Sansar Capital
  • Politics
    • Former UN Executive Secretary on Climate Patricia Espinosa, Rep. Norma Torres (LA)

Our media campaigns helped these brands raise tens of millions of dollars with investors, while improving their name recognition with customers. Click here to review our case studies.

All of our clients always work with an experienced media strategist – regardless of size. And as a boutique PR consulting agency, our communications process is always streamlined, while our execution is hyper-focused.

PR Awards – Earned by MACIAS PR

City & State Magazine named Mark Macias a Top Political PR Power player in New York. Marketing peers have consistently recognized MACIAS PR for Strategic PR Firm of the Year from 2017-2021. Finance Monthly named our agency the 2015-2017 Financial PR Firm of the Year.

MACIAS PR has run B2B and B2C media and branding campaigns in healthcare, tech startups, financial services, asset management, nonprofits and service sector industries.

Message Mark at the bottom of this screen (green button on the right) if you would like to schedule a call. You can also get a free PR estimate by clicking here.

How to Choose a PR Agency for Series A Tech Startup

Posted on by Mark Macias

      

A PR firm is one of the most influential decisions you can make for Series A funding. The media exposure and brand awareness generated from your PR campaign will introduce your product and service to investors and consumers. Or, if your PR firm fails to generate exposure, your chances for funding dramatically decrease, especially if you fumble the message.

So what should you look for when trying to decide the best PR agency for your Series A Tech Startup?

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Empire State Building and MACIAS PR – What they have in Common

Posted on by Mark Macias

By Mark Macias

The Empire State Building is across the street from our office, so we see that powerful monument every day. The iconic monument reminds why a solid foundation is needed for any building or media campaign to outlast time.

Before MACIAS PR launches any campaign, we always make sure we have the elements and foundation for a successful media campaign. We don’t just start pitching reporters. We don’t “spray and pray” which is a common phrase you hear at other PR firms.

No, MACIAS PR focuses on the foundation first.

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