Power of Enterprise Media Campaigns – Analysis

The news cycle is important when getting media coverage for your brand, but there’s another publicity approach that is frequently overlooked by entrepreneurs and even experienced publicists.

Enterprise story angles are one of the best campaign strategies for earned media coverage. These types of stories do not typically follow the news cycle, so their shelf life extends beyond the day. And unlike news angles that expire when the news cycle is over, enterprise angles can spread from print to TV to online news publications over time. 

This advantage is especially valuable when resources are scarce for pitching reporters and media outlets. This approach essentially gives each media campaign more time to scale. And from a personal perspective, it is a lot less stressful on you since you’re not chasing another person’s deadline. 

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Media Case Study – Publicity for Off-Broadway Play

In 2018, the founder of MACIAS PR – Mark Macias – wrote and produced an Off-Broadway play on the final hours of Elvis Presley’s time on earth. The King, The Final Hours was an artistic look at what went through Elvis’ mind as he realized he was dying. 

This agency led the entire publicity and marketing campaign for the play, and it had a direct impact on ticket sales. The King, The Final Hours received local, national and international media attention and sold out 50 percent of its shows. More than 50 independent theaters across the country expressed interest in the play before COVID hit. The first syndicated play was scheduled to open in May 2020 in Portland, Oregon. COVID put that on hold.

Media Coverage for the Play

Local TV, community newspapers, radio, national and international online publications all published features on The King, The Final Hours. Here’s a look at some of the mentions from those news stories.

  • New York Post – “The King, The Final Hours, Macias’ debut play that imagines Elvis Presley’s sad last hours on this earth, had a well-received reading… with an eye towards enticing more investors.”
  • Broadway Box – “The King, The Final Hours will take baby boomers back to their youth and introduce a new generation to the powerful entertainer who became the most famous man on Earth.”
  • NY1 – “While many story tellers focus on what made Elvis so successful, this play examines the singer’s struggles.”
  • PIX 11 – The play looks at how his life ended and finds themes we can all explore in our lives.
  • Rock & Roll Globe Magazine – “This story explores some of those personal failures that he had as a human. If a play is going to succeed, it has to be a great story, a new story, something that hasn’t been told. And I believe this does have that.”
  • Brooklyn Reader – “The play doesn’t shy away from the truth about Elvis.”
  • Brooklyn Paper – “Macias’ show imagines Elvis realizing something very strange is happening, and calling out to the three most important women in his life: His mama, his first wife, and the woman he loved but didn’t marry.”

Media Partnerships

In addition to securing media placements and creating content for social media, MACIAS PR also partnered with sponsors from different industries. We created experience packages for hotels. This included a Meet & Greet with the cast, seats in the front row and a private Q&A with the producer following the show.

You can see more of our media coverage in the case study below. Interested in hearing how MACIAS PR can help promote your show or play? Click here to get a free PR estimate. We learned a lot from producing and promoting this play, and can share more of this knowledge with your creators.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York