Client Case Study – Burke Rehabilitation Hospital

Burke Rehabilitation Hospital is one of the country’s oldest rehabilitation centers, located in Westchester County outside of New York City. Despite its pristine reputation, getting coverage for hospitals like Burke outside of New York City has historically been difficult. I saw this first-hand during my time as Executive Producer with NBC when I approved story ideas from our health and medical producers and reporters.

Few producers want to travel more than an hour away for a story when they can just as easily interview a physician or medical expert who is only 20 minutes away. This journalism approach makes it harder for health care organizations located outside of NYC to get media coverage. And in today’s world where budgets are getting squeezed, time and travel becomes an even bigger obstacle.

Media Coverage for Rehabilitation Hospital

MACIAS PR led the media campaign for Burke Hospital and our enterprise approach led to prominent media coverage. ABC, Fox, Channel 11, Metro New York and the Wall Street Journal are a few of those media outlets. Our strategy identified angles that were unique for Burke, in essence, forcing journalists to interview the health leaders at Burke.

Our media strategy focused on their internal research, clinical trials and unconventional stories. One successful campaign revolved around a video game developed by Burke researchers to help patients recover from strokes. MACIAS PR also brought new clients to their health club by framing it as an exclusive gym for people over the age of 40.

You can see a more detailed account of our media coverage by clicking here. If you’d like to hear how MACIAS PR can help your organization, you can get a PR estimate by clicking here. Or we can schedule a call.

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s a PR contributor with Entrepreneur and Forbes, providing media analysis, insight and crisis advice. City & State Magazine named him a 2024 top Political PR Player in New York.

Client Case Study – Member of Congress

MACIAS PR has led media campaigns for Congressional challengers across Washington, Illinois, Arizona, California, Maryland and New York. We’ve also worked with members of Congress, including Rep. Norma Torres (CA-35) of Los Angeles.

The media campaign for Rep. Torres required a different approach for media coverage. Our goal was to position the Congresswoman into the news cycle as an influential Latina. I worked closely with the Congresswoman to identify positive stories that would soften and strengthen her image among potential voters. Our agency had to adhere to strict federal election guidelines and work separately from her District offices.

Our Media Strategy and Approach 

MACIAS PR focused this entire media campaign around programming and editorial. Media campaigns focused around politicians are frequently more challenging since journalists understand how most candidates are pushing an agenda. We overcame this political challenge by identifying features that distinguished the unique personal experiences of the Congresswoman. MACIAS PR also leveraged her deep understanding of policy for timely news angles that positioned her as a thought leader.

One of those editorials appeared in the Washington Post where Rep. Torres shared political insight on how the Guatemalan election had a direct impact on Americans. This article was shared with the Congressional delegation who accompanied House Speaker Nancy Pelosi and Rep. Norma Torres on their visit to Central America.

This strategy led to prominent news articles, soft features and news segments with local and national TV, local and national radio, newspapers, online news sites and magazines. One influential feature appeared in People Magazine, which profiled her upbringing as an immigrant from Guatemala.

You can see some of those stories by clicking on the case study below. Click here if you’d like to discuss a media strategy for your organization or upcoming campaign. You can also get a PR estimate by clicking here.

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with Entrepreneur, CNBC and Forbes. City & State Magazine named him to their 2024 Political PR Power List in New York.

Client Case Study – Former UN Executive Secretary

Media campaigns for politicians can be some of the most difficult campaigns to run. Journalists are skeptical of politicians, knowing they are pushing an agenda. No reporter wants to be a tool for propaganda. 

This is why every political campaign must have a solid news angle. Not a marketing message or campaign narrative, but an editorial angle.

MACIAS PR has run media campaigns for Congressional candidates across New York, Virginia, Arizona, Illinois, Oregon and California. With all of these campaigns, we secured local and national media coverage for these candidates by identifying news angles that were timely and topical. 

In 2022, MACIAS PR took an international jump on the global stage by representing the former UN Executive Secretary on Climate Change.

Continue reading “Client Case Study – Former UN Executive Secretary”

Case Study – Noom Media & Branding Campaign

Back in 2016, the weight loss program Noom had little national name recognition despite being popular with consumers. However, the media tide shifted when MACIAS PR took over their publicity after their previous PR agency failed to deliver.

This case study delves into how MACIAS PR successfully elevated Noom’s presence in the media as a digital health coach.

From the start, our team faced challenges, including the need to differentiate Noom in a crowded weight loss market. Mark Macias, the founder, devised a comprehensive strategy outlining the stories to be told and the media outlets to target.

Within the first month of collaboration, MACIAS PR secured a story with CBS News, highlighting how Noom’s mobile app helped pre-diabetics and diabetics manage their conditions. Over the next three years, this success was followed by hundreds of stories appearing on various major platforms, including NBC Today Show, People Magazine, Men’s Health, Women’s Health, CNBC, PIX 11 in NYC, CNN, Fortune, TechCrunch, Entrepreneur, New York Post, and more.

MACIAS PR also helped expand Noom’s reach with Spanish consumers by placing stories with Telemundo and Univision.

B2B and B2C Media Campaign

Besides the B2C focus, Noom also had a B2B service targeting HR and providers. MACIAS PR developed a tailored B2B strategy that secured features in outlets like MobiHealthNews, The American Journal of Managed Care, Fierce Biotech, FW Pharma, Med City News, among others. All of these stories emphasized how Noom as an employee benefit was saving the companies money from a health care spend perspective.

Measurable Results from Media and Branding Campaign

In 2018 and 2019, Google named Noom one of the top-trending diet terms in their annual “Year in Search Report.” This increased search exposure was a direct result of our media coverage.

Fast Company Magazine also recognized Noom as one of the Interbrand Breakthrough Brands in 2017. Most notable, Noom did not have a Chief Marketing Officer during the entire time we worked together. Our media and branding strategy came from our time working directly with the founders.

Media Exposure Helps with Fundraising

Our media campaign also helped support Noom’s fundraising goals. MACIAS PR conceptualized angles that resonated with reporters and investors, showcasing the digital health company as a top disruptor in health tech.

Despite the challenges of obtaining media coverage for investment rounds, MACIAS PR successfully navigated and ensured Noom received extensive and positive exposure. Our PR team secured media coverage for Noom’s $58 million investment round with outlets like TechCrunch, Fortune, Entrepreneur, and AlleyWatch in 2019.

Media Trained Founders and Spokespeople

Throughout the partnership, Mark Macias media trained the C-suite for all media interviews.

For a more detailed case study, please reach out to us. We can share a more in-depth case study that reveals even more successes from our 3+ year relationship with Noom. You can also get a PR estimate by clicking here.

ABOUT MACIAS PR

Finance Monthly and ACQ5 5 – an international industry award – named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with Entrepreneur and Forbes, providing media analysis, insight and crisis advice on timely business topics.

Client Case Study – Media and Content Campaign for Lending Organization

MACIAS PR led the publicity, social media and content marketing for Provident Loan Society from June 2014 to June 2019. Our media strategy introduced their alternative lending services to new and existing clients across the New York metro area. 

Over the course of our partnership, MACIAS PR helped grow their customer base among college students, business owners, immigrants and consumers with no credit. Their former CEO and CMO both credited MACIAS PR with increasing their revenue and growing their customer base by 50 percent among Latinos. You can read their testimonials on Linkedin.

Our media campaigns also introduced their services to consumers who speak Spanish and Mandarin via targeted outlets covering those communities.

Targeted Consumer-Facing Media Campaign

MACIAS PR led the entire media campaign from conception to execution. Our team identified stories of interest and reframed them around news stories.

Our media coverage included stories with: CNN, New York Post, ABC 7, FOX5, NY 1, PIX 11, Metro New York, Crain’s Business Magazine, Univision, Inc., Entrepreneur Magazine and others.

Digital Marketing, Social Media and Content Creation

In January 2017, MACIAS PR took over the content marketing for Provident Loan. Our team searched for trending topics on Google and social media, and created content that positioned them into the conversation.

Our approach had an immediate impact on their web traffic, growing it year-over-year from 2017 to 2019. This increased web traffic began showing up in the first month.

You can review the case study by clicking here. Or if you’d like to schedule a call to discuss more, click here.

ABOUT MACIAS PR

Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Power Player in New York in 2024 and 2022, while marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year.

MACIAS PR Named Top Political PR Power Player by City & State

MACIAS PR is proud to announce that City & State Magazine has named us to their 2024 Political PR Power list. Their recognition ranks the top PR firms in New York based on their leadership team, prominent clients and recent accomplishments. 

In the words from their article, “What unites them is that they all are consummate PR pros.”

If you read the City & State article, you will see many larger New York-based PR firms and agencies on their list. MACIAS PR is proud to not be the biggest firm listed. I’ve always told my team, we don’t want to be the biggest; we want to be the best. And our track record proves we are committed to that vision.

MACIAS PR has run many publicity and media campaigns for a diverse group of clients over the years. Clients from across the health care/digital health, tech, political, financial and nonprofit space have turned to us for help with their branding. With all of these clients, we secured top tier media placements that helped elevate their brand.

2023 Client Case Study for Nonprofit Organization

One notable client developed over the last 8 years. In 2016, MACIAS PR started working with a little-known nonprofit organization, NPower. At the time, NPower was primarily a regional organization but by 2023, NPower had expanded across the US and into new states. In 2023 alone, the organization launched new programs in San Antonio, Houston, Dayton and Raleigh-Durham.

Our regional media strategy led to prominent news stories with targeted TV, newspapers and online media outlets. You can see that annual media report below for a closer look at our 2023 deliverables.

If you’re a nonprofit or for profit looking for help elevating your brand, feel free to message us to discuss a customized media strategy. We’re always looking for new partners that have a passion for people.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York.

Client Case Study for Nonprofit – 2023 Media Placements

You’re only as good as your last media campaign, and that proof is always in the client case study. In the case with the national nonprofit, NPower, we are now on our 7th year of working together, so every year brings new highlights. The organization has expanded into new markets every year we have worked together.

This is a great nonprofit with a mission that is close to my heart. The organization provides free tech training to young adults and military veterans from underserved communities with the purpose of bringing diversity to tech. Their students are typically young adults who may not get a chance to go to college.

I was fortunate to go to Arizona State University while living at home. I proudly put myself through college while working 3 jobs at local newspapers. Whatever their editors asked, I was the first to raise my hand for the assignment, which led to me receiving the national Pulliam Fellowship award as a graduating senior. I know how much this program means to its students.

In 2023, our media coverage for this organization included TV segments in Houston, San Antonio, Raleigh/Durham and Dayton, Ohio. These were all new expansion markets in 2023. We also secured profile stories in each of these new markets with the local newspapers. You can see more targeted local and national media placements by clicking on the link below.

Click here if you’d like to schedule a strategy call, or here if you would like a PR estimate. We can share more client case studies that are relevant for your goals.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The NYC PR agency was named Strategic PR Firm of the Year by marketing peers and Financial PR Firm of the Year by Finance Monthly. City & State Magazine also named Mark Macias a Top 50 PR Player in New York.

MACIAS PR has run branding, media and crisis campaigns for tech and healthcare organizations, financial groups, nonprofit organizations, politicians, trade organizations and e-commerce groups. The firm is based in New York City.

PR vs Advertising – White Paper Cost Comparison Analysis

Which is a better marketing spend: PR or advertising?

A few years ago, MACIAS PR published a cost comparison analysis that took a quantitative look at the cost of earned media versus paid media.

The research specifically looked at the promotional cost of media exposure for an event that helped veterans, and the cost of earned media for a mobile app launch.

We’ve embedded that white paper at the bottom of this post, but if you’re short on time, here are some of the key findings from our research.

Continue reading “PR vs Advertising – White Paper Cost Comparison Analysis”

Case Study – Media Campaign for Nutrition App

When MACIAS PR started working with Lifesum in the summer of 2019, the nutrition app was nowhere on the national radar. Their US office in Los Angeles had only 3 people – and no one was in PR or marketing. 

This lean US operation enabled us to run as a PR firm, especially as their leadership team in Sweden gave us the green light to pursue creative ideas.

Our first media placement for the nutrition app was on Channel 11 in New York City. The TV segment compared the price and offerings of Lifesum versus their bigger, more expensive competitors. It was an objective look at what the various health apps offer and which provided the best value. Lifesum scored at the top of this analysis. Our TV segment also featured a Lifesum user who talked about how she lost weight and got healthier with the app.

Bringing more exposure to this story, MACIAS PR worked to get this story syndicated with the Tribune network. It’s an insider strategy we used based on our founder’s experience with the NBC, ABC and CBS affiliate feeds. The TV segment introduced Lifesum to a national audience.

Continue reading “Case Study – Media Campaign for Nutrition App”

Client Case Study – Health Tech Wearable

In September 2018, the founder of a Korean-based health tech startup approached MACIAS PR for help promoting his smart belt wearable.

The founder had hired a different PR agency earlier in the year to promote their wearable at CES 2018 but didn’t get any traction. He was hoping our agency could promote the exact same wearable at CES 2019. He heard about our agency from another Korean entrepreneur who had worked with us.

Continue reading “Client Case Study – Health Tech Wearable”