Why Story Angle Matters with the Media

By Mark Macias

The two photos might look similar at quick glance. It’s the Brooklyn Bridge with people on the street. It’s shot on the same day.

When it comes to the media, the position of the angle makes the difference between success and failure. The best PR firms understand the nuances and viewpoint that can change with subtlety.

MACIAS PR continually digs for the unique angle that best positions the client in the news. We don’t just run with our first big idea, nor do we “spray and pray” for media placements.

Each media campaign and story pitch is methodical and debated.

Continue reading “Why Story Angle Matters with the Media”

B2B PR Campaigns – How they Raise your Brand Profile

By Mark Macias

Many entrepreneurs and business owners think PR is just a vehicle for reaching consumers. Actually, a targeted PR campaign can in many ways be more effective than consumer media campaigns.

Consumers are typically bombarded with media. Businesses continually try to market products and services to us. But it’s not as saturated in the B2B media space. We read the trades as a way to stay on top of trends and learn what is happening in our industry. It’s a very captive audience.

Earlier today, we secured a prominent, front-page story for our healthcare client in the American Journal of Managed Care. This trade publication gets 140,000 unique visitors every month, according to Cision Digital Reach. And that audience is just for their news site. It doesn’t include the readers who are subscribed to the magazine where a 7-inch ad costs $12,888, according to the audit bureau, BPA Worldwide. Continue reading “B2B PR Campaigns – How they Raise your Brand Profile”