I read this confessional last night from a publicist who described the state of the public relations industry. It’s a candid look at how large PR agencies are lowering their standards and putting the dollar above relationships. The writer also lays out an argument for boutique PR agencies, and why they have a larger advantage.
To paraphrase the article, “There’s a lot of desperation. Not only to keep the lights on, but to keep people, to keep employees.
And what are the challenges? She writes, “[B2B tech brands] don’t often have stories. They’re unable to talk about themselves outside of product features and benefits. There’s zero or very little value based messaging. And too many PR firms will take them on as clients. The reason why they take on these clients is to keep the lights on.“
The article got me thinking about MACIAS PR and the value we bring as a boutique PR agency.Continue reading “Value Working with Boutique PR Agencies”