Digital Health and Wearables Positioned as a Media Story

Health technology is one of the hottest trends with the media. Anything related to wearables, digital health and health tech bring new opportunities for publicity.

We recently launched a consumer media campaign for the world’s first smart belt. Our campaign secured coverage with local TV, NBC News, The Today Show, Entrepreneur and Wired Magazines and others.

So how did we do it? We looked for water cooler material and positioned our client in the center of the conversation.

The Best CES 2019 Media Coverage

Who doesn’t want to be first in life? This publicity and branding campaign positioned our client as the world’s first smart belt. We leveraged new research that documented how the belt was helping men lose weight.

In TV, water cooler material is valuable from a programming perspective. It gives the anchors a chance to talk to their audience and discuss issues that are brewing in the community. With this media campaign, we identified the water cooler material.

If you’re trying to introduce a new consumer product or tech gadget to the media, reach out to us and we’ll brainstorm over a strategic approach that delivers results. We can also share case studies from the digital health industry, demonstrating the coverage we have consistently secured for our clients.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.
e organizations, Internet retailers, nonprofits and service sector industries

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

 

What did your PR Firm deliver in Q2?

By Mark Macias

I’m a big believer in transparency for my PR firm. I always hear from potential clients who complain their last PR firm kept them in the dark and never delivered any media placements.

Here’s a closer look at what Macias PR delivered for our clients from April to June 2017.

Continue reading “What did your PR Firm deliver in Q2?”

Why Ad Blockers Make PR more Influential

 

By Mark Macias

Google Chrome is about to add a new feature that allows consumers to block ads from their browsers. (Read WSJ article here) Last year, Google earned $60 billion in revenue from online advertising, so if the search engine is about to block ads from their browsers, it’s something we should pay attention to.

Reaching your potential customers is about to get a lot harder if you rely on advertising. At the same time, PR is about to become more influential.

Consumers already disregard commercials on TV, and we’re now immune to ads that surround our environment. But it’s different with an actual news story. Continue reading “Why Ad Blockers Make PR more Influential”

Social Media Agencies – Tricks they play on Clients

By Mark Macias

Many small businesses outsource their social media to PR or digital marketing agencies. Unfortunately, many of these business owners find out later that they don’t own the content that they paid for.

It’s a horrible situation for any business to experience. You pay for something but get nothing in return when it’s over. Unfortunately, I’ve seen it all too many times with restaurants, bars and entrepreneurs who didn’t do their homework.

Continue reading “Social Media Agencies – Tricks they play on Clients”

2017 Client Media Placements for 1st Quarter

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By Mark Macias

PR firms have a reputation for not being transparent. This stereotype is one reason why we release a quarterly media report detailing the publicity we secured for our clients.

In the first quarter of 2017, Macias PR secured media placements for our clients with some of the biggest news organizations, including the Washington Post, US News & World Report, CBS New York, CBS Boston, Telemundo, Women’s Fitness Magazine, News 12, FOX 4, Oakland Press, South China Morning Post and Fast Company Magazine.

Continue reading “2017 Client Media Placements for 1st Quarter”

PR and Content Marketing – How they Work Together

By Mark Macias

It’s no secret that all of the search engines use content in their algorithm to determine which websites show up first. Blogs are one of the most effective SEO tools for improving your search engine rank, and you should treat that platform with care.

We recently got this email from a company, trying to leverage our PR blog for their content marketing:

Continue reading “PR and Content Marketing – How they Work Together”

Healthcare PR – Why Experience Matters (video)

By Mark Macias

Personality matters in life but it will only get you so far with PR, especially with healthcare PR. Here’s a short video blog that explains why healthcare journalists are some of the most difficult reporters and producers to pitch. They scrutinize stories with a scalpel.

Here’s how to improve your media coverage with healthcare and health tech stories. #AlwaysFreshPR

 

What has your PR Firm Delivered? Our 4th Quarter Media Report

By Mark Macias

What has your PR firm delivered lately? Here are the media deliverables Macias PR secured for our clients in the 4th quarter of 2016.

From September to December, our team secured a record number of TV placements for our clients – a total of 17 TV segments in seven different TV markets. It’s not easy securing a TV segment on the local news. It’s even harder delivering a TV story in a different market. Oh, and our clients are in different sectors, making this trifecta even more challenging.

But Macias PR did it. We secured TV segments on the local news in the #1 news market New York, as well as in Miami, Orlando and Tampa Bay, Florida; Phoenix and Tucson, Arizona; San Antonio, Texas and with the national news outlet, Fox Business News.

Continue reading “What has your PR Firm Delivered? Our 4th Quarter Media Report”

Why Health Tech and Healthcare PR Matters with the Media

By Mark Macias

In the media, being first matters because it positions your news department as the leader. As a result, viewers and readers become conditioned to favor one news outlet over another when news breaks.

It’s no different with healthcare PR when it comes to getting your message on the media’s radar. Reporters and writers will instinctively look to industry leaders first when it comes to getting comments or analysis on timely news topics. But in health tech, this leader position is even more crucial with the media.

Healthcare News Stories Provide Momentum

The health tech industry is advancing rapidly with new patient and provider services hitting the market every month. In some cases, health tech leaders are waking up and realizing there is a new competitor, providing the same services at a better cost.

Earlier this week, I spoke with a health tech provider in the B2B and B2C space. I was very familiar with their patient services because their competitor has a huge presence in the New York area. Their competitor also owns the news cycle in this specific health tech service sector.

In the case with this health tech industry, it is easy for consumers and healthcare enterprise to believe there is only one service provider in this space because Google News only refers to one firm in this industry. But that’s not the case. Both the health tech company I spoke with and the firm dominating the news started their companies around the same time. Unfortunately, it will get harder overtime for this unknown health tech firm to get on the news because the media will continue to turn to the industry “news” leader over time for analysis since they have already established a track record.

Healthcare PR pushes your Story to Reporters

We all know the media can influence the public’s perception and drive new leads to most businesses, but in the health tech industry, this influence is even more pronounced. If consumers aren’t finding your healthcare product because your competitor is dominating the space, then you are naturally at a disadvantage. It doesn’t matter if you have more VC money and more clients in the B2B space doesn’t assure tomorrow will remain the same. What matters is how your clients are seeing your health tech or healthcare company positioned with the media. Take a closer look and see what your business and customers are seeing when they Google your industry.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.