By Mark Macias

No one wants to spend $3,000 on advertising only to discover later that it didn’t result in any new business, so let’s take a closer look at how earned media (PR) compares to paid media (advertising).

This comparison involves an actual nonprofit client that MACIAS PR has worked with for the last 4 years. The ad data is from public sources for advertising rates. Continue reading “Earned VS Paid Advertisement – How they Compare Side-by-Side” →