When I was an Executive Producer at NBC and Senior Producer at CBS in New York, I wasn’t easy to manage. In fact, my News Director with NBC in Miami told me bluntly, “Mark, you’re not easy to manage.”
In hindsight, I wasn’t a “yes” producer. I was always looking for the next big story to tell. And when we debated stories in the morning meeting, I continued to sell it even after the story was rejected. That approach must have worked because NBC promoted me to one of youngest Executive Producers in New York.
Fast forward to today. I just read an article in the Harvard Business Review that can help your business when it comes to managing creative people. It’s titled, “What Stan Lee Knew About Managing Creative People.” The article will also help you get the most out of your PR firm.
The best PR campaigns always begin with a great story idea. Media placements don’t begin with reporter contacts or even an email address. They start and end with a narrative that provides new information with a character that subconsciously promotes the company.
Before Macias PR launches any media campaign, we first think of the interesting angle or story. Our team doesn’t focus our energy on the product or service we are trying to get into the news. We think of the type of story that the media outlet will cover. Then we work backwards and try to uncover the relatable angle that allows us to position our clients into the story.
In the children’s book, The Little Engine that Could, the train keeps telling himself, “I think I can, I think I can, I think I can.” That perseverance is needed to succeed in PR. You can’t quit when reporters say no thank you to your idea. But more important than that, you need to identify a story that is interesting.