By Mark Macias
Everyone needs a gimmick, especially in New York City.
If you want to stand out at a cocktail party or crowded lounge, you need something to push you above the crowd. Some people call that personality; others call it charisma. I call it a gimmick.
It’s no different with branding a product, business, or service. You need to discover what your gimmick is to get noticed, regardless of what you are selling.
Now before the critics start mincing words and breaking down my statement with comments like, “That is shallow,” or “Execution beats style,” or “Hype loses to substance,” ……yeah, yeah, yeah, I get it.
And I agree with you.
But let’s take off that analytical, argumentative cap for a second and discuss this idea in the gray world we live in today.