By Mark Macias
I just got an email to “Meet the press, face to face, for three hours and demo the latest in tech, consumer or lifestyle products. It’s that easy.” The email continued, “Nearly 350 media attended our most recent NYC holiday event. Yes, 350.”
Oh, PR people make everything sound so easy.
Here’s a better question putting that into perspective. When you attend networking events and meet more than 100 people throughout the event, how many do you actually remember? If your memory is like most people, you probably only connect to 15 people. And as the conference goes by, you’re even less likely to remember who made an impression.
It’s no different with the media. During my time with NBC and CBS, I went to expos and trade shows. People would throw their business cards at me, hoping this one personal connection would lead to publicity. Sorry to break the news, but it doesn’t.
Here’s a better way to get the media interested in your story.
How to get the Media Interested in your Product
Journalists don’t want more business cards. They need more story ideas. Creative and enterprise stories are the root of all successful media campaigns.
It’s great if you have extra time to hang out at media expos, but if you’re like most people – that time could be better spent identifying unique angles for stories.
These tech expos are expensive – and time consuming. Yes, if you have the budget and extra time, go to them. Just make sure your expectations are aligned. Meeting reporters face-to-face isn’t going to lead to coverage when it’s all over.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.