By Rachael Sternlicht
MACIAS PR got our digital health client on CBS 2 yesterday. It’s an example of how we consistently position our clients on the local and national news by identifying timely and interesting angles around our clients.
Many people are exercising outside right now, even when the heat continues to rise. Sure, those sports drinks, like Gatorade, might keep you hydrated but they are full of sugar and calories that in many ways off-set the electrolytes we need.
But what if you could make your own electrolyte drinks at home – and without the sugar and high calories?
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MACIAS PR was founded by an Executive Producer with NBC and Senior Producer with CBS in New York. We leverage that editorial and programming background to create stories that people talk about around the water cooler.
This TV segment on CBS 2 is yet another example of our strategy and approach that leads to TV coverage. We identified a topic that people wanted to talk about and created a story around it.
In addition, we also shared a branded recipe that CBS 2 published on their website. Essentially, it is a free ad embedded directly in CBS.
This was no accident. It was a strategy we created that, when developed and executed effectively, can mean a great payoff for the client.
If you’re looking for a targeted marketing campaign that will get media placement, feel free to reach out to MACIAS PR for a customized strategy that will lead to similar results.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.