MACIAS PR – Why We Deliver Better Results

                               

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.

Our clients always work with an experienced media strategist who knows from the inside how to get stories on the news. We never pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.

We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (Here’s a closer look at our 2019 Annual Report that details the media coverage we secured for our clients).

PR and Industry Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year for three years in a row – 2017, 2018 and 2019. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Forbes – How to Measure the ROI of PR

By Mark Macias

Business owners always ask me how can they measure the ROI of PR. The question inspired a recent thought leadership article I wrote for Forbes, which you can read here.

Contrary to what many business owners and entrepreneurs think, you can measure an effective PR campaign. Here are 5 approaches that I broke down in my Forbes article. You can read that article if you’d like to hear more in-depth on these approaches.

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Looking Forward to 2021 – MACIAS PR

I’d like to wish you and your family laughs, happiness, love and favor during this holiday season. Yes, it’s great to prosper in business but without happiness and love, what’s the purpose of work? And without favor, you really have no business. We all need favor with people and customers to grow our business. We need love to get up in the morning.

I also want to say thank you to our clients for giving us an opportunity to work with you. You have choices and options, yet you chose to work with MACIAS PR.

The nonprofit, NPower, is a great national organization that provides free work tech training to underserved communities. We’ve now worked together 3.5 years. It’s our second year working with the digital health platform, Lifesum. There’s nothing better than working with friends and with both of these organizations, I’m working with friends to build bigger brands.

MACIAS PR also got some new clients in 2020 across fintech, healthcare and politics. MACIAS PR launched three different media campaigns for Congressional candidates in Arizona and Illinois in 2020. I have no doubt all of those candidates are going places in the future. In 2019 and 2020, we worked with a member of Congress. She’s a great woman who I hope will get appointed to a cabinet position in the Biden administration.

There were also some hidden gems along the way that we helped – like the fintech, Flaist, and the digital health platform, Sleeprate. They are both revolutionizing the sleep and banking industry with their AI platforms. 

Putting Business & PR in Perspective

Personally, I’m excited to put 2020 behind me. I lost my father this year to Covid, and gained a son who is becoming the inspiration for my days. He’s the cutest kid. And of course, the office still has our team mascot “Einstein.

He’s in the photo above with me.

But enough of us. If you want to learn how relationships matter in business and PR, please email me. We can discuss a media strategy that works for your business. If PR is not right for you, I’ll tell you what I think.

Be blessed and good luck in the New Year.

Mark Macias

MACIAS PR Releases 2020 Annual Media Report

NEW YORK (PRWEB) December 09, 2020

The top tech and healthcare PR agency — MACIAS PR— has released its annual media report, detailing the coverage they secured for clients in 2020. The list of prominent media placements includes stories with Forbes, TechCrunch, CNBC, San Francisco Chronicle, Business Insider, New York Times, Politico as well as international coverage with the UK Daily Express and Independent.

The NYC-based PR agency also secured targeted TV segments in 2020 with CBS News in Baltimore, Fox News in Detroit, NBC Los Angeles, ABC Washington, News 12 in New York, NY 1 and NJ TV.

“It was a great year for our clients. We got their stories told with some of the most influential publications in 2020, even with the pandemic dominating the news,” said Mark Macias, founder of MACIAS PR. “As we look ahead to 2021, our media strategy and creative approach to telling stories will continue to expand as our agency keeps talking to reporters and producers.”

For the fourth year in a row, marketing peers named MACIAS PR the Strategic PR Firm of the Year. The ACQ5 Awards recognized MACIAS PR as an industry leader based on their expertise, media deliverables and innovation in public relations. Macias also became a PR and branding contributor for Forbes and Entrepreneur Magazine in 2020.

Companies interested in receiving a free PR quote can click here to get an estimate and proposal.

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New Survey – What Motivates Consumers to Buy

The online survey was conducted July 15-16th, and involved more than 2,000 Americans who answered questions detailing the best approach to get them to buy new products.

A staggering 70 percent of survey participants said TV commercials no longer influence them to buy products. Roughly 45 percent said positive online consumer reviews and positive stories on the news influence them the most when it comes to buying a new product or service.

The CEO of MACIAS PR, Mark Macias, said his agency conducted the survey to gain better insight on where consumers are paying attention.

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The One Group of Consumers Every Campaign Should Target – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes that breaks down a hidden group of consumers that many PR campaigns miss. You can read that Forbes editorial by clicking here. A synopsis of my advice is below.

Everyone has heard of influencers, but have you heard of emotional motivators? They should be at the top of the radar of your public relations strategy, especially if you’re trying to get more consumers on board with your product or service. 

Emotional motivators are a specific group of consumer behavioral patterns — like the need for excitement or attention — that drive decision-making. I define emotional motivators as those who are not shy about expressing their feelings; when they “feel,” everyone around them feels, too. And when they like something, everyone knows it. 

When a PR strategy taps into emotional motivators, you can earn a brand ambassador better than any celebrity spokesperson. In my experience, these motivators help bring a higher return on investment for any PR campaign and increase the chances that your brand will spread via word-of-mouth.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.