Why Perspective Matters when it comes to PR and Media

The way you frame a story will always influence whether the media covers it. This is where perspective plays a role in how – or if – your story gets told.

Different stories need to be told through a different lense. For example, a CEO editorial must convey thought leadership from a perspective based on experience and insight. Likewise, a consumer brand trying to reach Millennials or women must connect with a perspective that their targeted customer understands. On the surface, it might sound simplistic, but execution and nuance run deeper than the the surface.

The Power of Perspective with PR

MACIAS PR understands the power of perspective varies by the campaign and client. This firm has run media campaigns for Congressional candidates, tech startups, medical health centers, nonprofits and hedge funds. We secured top tier placements with all of these clients because we continually adapted our perspective to the story.

The media has different perspectives. A TV reporter will face the same story differently than a newspaper reporter. Likewise, a trade journal will go deeper into the story, while a consumer magazine will apply a different spin on their stories. Journalists and reporters aren’t biased. Rather, they understand the need to tell a story through the perspective of their base.

MACIAS PR understands the power of perspective because our background was built inside the media. The strategy comes from the top where our founder was an Executive Producer with NBC and Senior Producer with CBS in New York. We have an extensive and personal media rolodex that expands into friendships. If you’re having trouble getting coverage or identifying your perspective, reach out to us. The founder of MACIAS PR can lay out a strategic plan for your next media campaign.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.