Why Strategy is more Important in PR than Media Contacts

By Mark Macias

Potential clients always assume that our media contacts lead to media placements. Just today, I met with a potential client who commented, “you must know a lot of people in the media.”

Yes, we do know a lot of people in the media. In fact, our PR firm is communicating, talking to, pitching and in general discussion with literally hundreds of reporters and producers a week. But guess what – our contacts didn’t lead to the media placements. Our strategy did.

Just like the above photo demonstrates, PR is a game that is won by strategy. You don’t win the game of chess by force or seduction. You win the game of chess through out-thinking, out-maneuvering and out-strategizing your opponent. It’s a critical factor behind the success of MACIAS PR.

Why Strategy is Crucial to all Media Placements

If you’re looking to get your business or product on the news, you need to rely on strategy. It takes a deep understanding of the media to continually place stories on local TV and newspapers across the country.

MACIAS PR does leverage our reporter contacts by continually pitching our clients to new journalists we meet. But our strategy is at the root of our success.

There’s a reason why marketing peers named MACIAS PR the 2017 and 2018 “Strategic PR Firm of the Year.” That’s because strategy is at the root of our approach.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.