Publicity for Mobile Apps – Media Strategy

By Mark Macias

It’s getting harder to secure publicity for mobile apps because the competition for news coverage is getting tighter. These days, many companies – including Macias PR – have mobile apps to help with business development and they’re all reaching out to reporters, trying to get their story on the news.

In the case with Macias PR, our team created The Publicity App, which helps businesses identify their news narrative in the B2B space. Our other mobile app, Blush No More, is a communications app designed to help consumers with talking points when the conversations lag.

Publicity for your Mobile App

Businesses are quickly learning it’s not easy getting their app coverage with the media. In the last month alone, I spoke to roughly 25-30 entrepreneurs, asking us for help promoting their mobile apps. One of those mobile apps was for a mortgage lender who wanted to get his story in front of veterans, reservists and military families.

The VA Loan App is a great mobile tool that helps veterans, reservists and active military save potentially hundreds of dollars a month, via the VA Loan program. We launched this media campaign last week and have already secured a TV story on Channel 3 and  CBS 5. ABC 15 is scheduled to run a story on the mobile app in the next few days. Now, we’re in the process of selling this story to Univision, which has a larger reach than many English speaking TV stations in Phoenix.

Our team also pulled a few insider strategies to maximize that news exposure. A few of those news organizations syndicated the story, giving the VA Loan App even more exposure.

What does this PR campaign mean for your mobile app?

Mobile apps are great tools for promoting your business. If you’re in the service sector – like any lawyer, accountant, etc – a media campaign around a mobile app can raise the profile of your business. Healthcare apps are also full of potential leveraging PR.

And if you don’t have a mobile app yet, don’t worry. Macias PR can help with that. Feel free to reach out to us if you would like to discuss a detailed media strategy for your mobile app.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.