Media Case Study – PR vs Advertising

By Mark Macias

The week of September 19th was a big week for Macias PR. Our team secured a total of 14 news stories with local and national news outlets in TV, print, radio and online publications for clients in healthcare, health tech, finance and mobile apps.

Local TV played a crucial role with our team’s success, securing local TV segments in New York, Miami, Phoenix and San Antonio. On Friday, September 23rd, our team secured a TV segment on the PIX 11 Morning News for our health tech client, MD Acne. We also secured that same day a story on NBC 6 in South Florida for our nonprofit client, VAREP.

But Phoenix and San Antonio proved to be an even bigger week for our team. In Phoenix, we secured publicity for a mobile app on four different TV stations in Phoenix: 3TV, CBS 5, ABC 15 and a live morning segment on Good Morning Arizona. That’s right, you heard us right – four different local TV stations. We also secured two TV segments on two different TV stations in San Antonio with KENS 5 and KSAT 12, as well as stories with the San Antonio Current Magazine and KYKX radio.

Media Case Study – The ROI of PR vs Advertising

So how much would have these media campaigns cost if they were run as advertising campaigns?

Macias PR put together an ROI Cost Comparison of these two local media campaigns. We compared ad rates and ad times to the equivalent air time spent during these newscasts. I’m sure after reading this cost analysis case study, you will see why Macias PR was named the top PR Consultant Firm of the Year – USA by Finance Monthly and the 2016 top Financial PR Firm of the Year – USA. We were the only PR firm in the US honored with this recognition.

Here here to Click here to Read our Media Case Study – PR vs Advertising

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.