Helping a Local Story Go National Leveraging Affiliate Feeds

Media Insider Tactics

During my time as a local TV news producer, I had to come up with original ideas on a daily basis. Sometimes, the barrel was dry, and when that happened, I turned to the affiliate feeds for new ideas.

Every local TV station subscribes to affiliate feeds that deliver video and stories into their newsroom. If you can sell a story to the affiliate desk, you can have a story go national overnight.

Getting a story on the in-house or affiliate feed is more difficult than it sounds. It’s more than just calling up the affiliate desk and saying, “hey, can you put up the story?”

I won’t give away our insider tactics and approaches on this blog, but here is an example of how we used that approach to help a local story get more coverage around the country. If you watch the segment below, you can see how one affiliate feed story elevated the brand to a national stage.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.