PR Strategy – Finding Your Target Audience for Publicity 

One-size doesn’t fit-all when it comes to PR. The best PR firms create media campaigns that are customized to reach your desired audience or client. This approach is effective with every industry – digital health, technology, financial and even politics.

MACIAS PR recently secured a story on our Congressional client in Teen Vogue. The campaign wasn’t trying to reach Republicans and Democrats across the entire US. Instead, our approach and strategy narrowed the message to reach voters who would have the biggest effect on the campaign.

In the case of our Congressional client, she needed to reach Millennial voters, which is why we reached out to one of the largest Millennial readerships in the US  – Teen Vogue  – which reaches more 4 million readers every month.

Our media placement with Teen Vogue is just one example of how our team works to secure targeted press coverage for our clients.

Is All Publicity, Good Publicity

There’s a famous question businesses like to ask: Is all publicity, good publicity? I would argue no. If your targeted customer or client doesn’t read the article, it won’t move the revenue needle.

The best PR campaigns take your targeted customer into account. The publicists identify angles that will position your brand in front of those publications that your customers are reading.

If you’re trying to reach a specific audience, consumer or customer, make sure your PR firm is targeting the right outlets. And if they’re not succeeding, feel free to click here to get a customized media strategy and PR estimate for your business.


Marketing peers named MACIAS PR the 2017 – 2019 Strategic PR Firm of the Year. Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.