MACIAS PR Releases 2020 Annual Media Report

The top tech and healthcare PR agency — MACIAS PR— has released its annual media report, detailing the coverage secured in 2020. The list of prominent media includes Forbes, TechCrunch, CNBC, San Francisco Chronicle, Business Insider, New York Times, Politico.

MACIAS PR also secured targeted TV segments with CBS News, Fox News in Detroit, NBC Los Angeles, ABC Washington, News 12 in New York, NY 1 and NJ TV.

“It was a great year for our clients. We got their stories told with some of the most influential publications in 2020, even with the pandemic dominating the news,” said Mark Macias, founder of MACIAS PR. “As we look ahead, our media strategy and creative approach will continue to expand as we keep talking to reporters and producers.”

Marketing peers also named MACIAS PR the 2020 Strategic PR Firm of the Year. The ACQ5 Awards recognized MACIAS PR as an industry leader based on expertise, media deliverables and innovation. Macias also became a PR and branding contributor for Forbes and Entrepreneur Magazine in 2020.

Companies interested in receiving a free PR quote can click here to get an estimate and proposal.

Closer Look at Media Coverage in Q3 and Q4

In the third and fourth quarters, MACIAS PR led a media and branding campaign for a political activist and artist. The strategy led to a front page story in the New York Times, Politico and dozens of other media outlets.

MACIAS PR also led two media campaigns for Congressional challengers in Arizona and Illinois. In both of those campaigns, MACIAS PR conducted scientific political polling that brought insight into voter sentiment. The challenger in Arizona won the Democratic primary in August.

MACIAS PR also introduced a new PR service in 2020, conducting consumer surveys to assist with media and branding campaigns. One survey conducted by the agency took a closer look at how the global pandemic is influencing consumer engagement during news consumption. The survey detailed how content marketing and PR are becoming more influential in today’s market. The survey results were covered by major trade and marketing publications, including Forbes, ODwyer PR and 60 Second Marketer.

Macias says these consumer surveys and political polls provide reporters with new elements for news stories.

“These surveys and political polls give us new opportunities and elements to position our clients in the news,” said Macias. “This research also gives clients additional insight into consumer behavior. We can dissect these results and answers by demographic or region based on the needs of the story. Technology is making these surveys and polls more accessible and affordable to businesses of all sizes.”

About MACIAS PR

MACIAS PR was named the 2017-2020 Strategic PR Firm of the Year by marketing peers. The NYC-based agency works with clients across the healthcare, technology, fintech, political and nonprofit industries. The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York, providing a unique insider experience for their clients.

Companies interested in receiving a free PR quote can click here to get an estimate and proposal.