The PR Multiplier: Why One Great Story Creates More Value

Posted on August 14, 2026 by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

The image E = PR² started as a play on Einstein’s famous equation, but the more I looked at it, the more I realized it captures something fundamental about public relations.

Effective PR multiplies.

A great media story doesn’t reach only the people who read it on the day it’s published. It can influence prospective customers researching your company, investors conducting due diligence, journalists looking for sources, job candidates considering your business and even the information that surfaces in search and AI platforms.

That’s what makes earned media different from most forms of marketing.

Before founding MACIAS PR, I spent years inside newsrooms, including as an Executive Producer with NBC. I saw thousands of story ideas compete for a limited amount of airtime. The companies that broke through weren’t necessarily the biggest or the ones with the largest marketing budgets.

They gave journalists a reason to tell their story.

Today, I see the other side of that equation. When the right strategy produces the right story, the impact can extend far beyond the original media placement.

Continue reading →

10 Things I Learned Approving Stories at NBC and CBS

Posted on July 3, 2026 by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

Before I launched MACIAS PR in 2009, I spent years approving stories as an Executive Producer with NBC and CBS in New York. Every day I reviewed dozens of story ideas from reporters, producers and publicists. Most never made it on the air.

What surprised me most wasn’t that publicists lacked media contacts. It was that many never understood how journalists actually decide what becomes news. The technology has changed since my newsroom days.

AI, social media and digital publishing have transformed journalism. But the fundamentals of what makes a story worthy of coverage haven’t changed. Here are the ten biggest lessons I learned from sitting on the other side of the pitch.

Continue reading →

The Shift in News Coverage – Media Analysis

Posted on November 12, 2024 by Mark Macias

News is never stagnant. It continues to evolve in tone, narrative and editorial coverage. And here’s the proof.

Several news stories have detailed how the Los Angeles Times and Washington Post are moving more to the right with their media coverage. Deadline published a story yesterday that details how the LA Times is replacing their editorial board with a more conservative board. Similar stories have surfaced that The Washington Post is trying to hire more conservative writers.

If you’re trying to generate media exposure for your business, this editorial shift will have a direct impact on whether your story gets told, or is ignored. And it’s not just limited to the LA Times and Washington Post.

If you pay attention to the upcoming news cycle, you will discern a shift in more conservative coverage. It’s happened in the past with new administrations (think Obama, Reagan and Clinton), and it will happen again in 2025.

It’s not a coincidence that the media reflects the mood of the country. Experienced media strategists will recognize the tone and try to position their clients into this evolving narrative.

Continue reading →