Challenge: Standing Out in a Crowded Prescription Savings Market
Rising prescription costs continue to dominate the healthcare conversation. Despite their unique solution that helped consumers save money, WellRx, a digital health company, struggled to gain visibility in a saturated market. Their core value proposition—lowering prescription costs through a free, easy-to-use mobile app—was being overshadowed by competitors with stronger media traction.
That changed when WellRx partnered with MACIAS PR.
Objectives of the Publicity Campaign
When WellRx approached MACIAS PR in 2017, they had two clear goals:
- Drive more app downloads by raising awareness of their consumer savings platform
- Gain media share by getting mentioned alongside, or above, their top competitor dominating industry headlines