Challenge: Standing Out in a Crowded Prescription Savings Market
Rising prescription costs continue to dominate the healthcare conversation. Despite their unique solution that helped consumers save money, WellRx, a digital health company, struggled to gain visibility in a saturated market. Their core value proposition—lowering prescription costs through a free, easy-to-use mobile app—was being overshadowed by competitors with stronger media traction.
That changed when WellRx partnered with MACIAS PR.
Objectives of the Publicity Campaign
When WellRx approached MACIAS PR in 2017, they had two clear goals:
- Drive more app downloads by raising awareness of their consumer savings platform
- Gain media share by getting mentioned alongside, or above, their top competitor dominating industry headlines
Our Strategic PR Approach
MACIAS PR led the media campaign from strategy through execution. Our team quickly immersed itself in the company’s digital health offerings and crafted timely, consumer-driven story angles that resonated with both local and national media.
Key elements of our campaign included:
- Media Training: Every WellRx spokesperson was trained to communicate clearly and confidently with journalists.
- Message Development: We developed a narrative that made the savings story more personal—framing WellRx as a solution to a national affordability crisis.
- Multi-Platform Pitching: We targeted top-tier TV stations, online media outlets, print newspapers, and B2B healthcare publications.
Throughout the 3+ year engagement, we adapted our strategies as the company rolled out new tech products and expanded its services. Each campaign launch was tailored to showcase new value for consumers and businesses alike.
Media Results & National Impact
Our efforts secured widespread media coverage, helping WellRx achieve both of its original goals—and more:
- Local TV Coverage in major U.S. markets including New York City, Boston, Philadelphia, Phoenix, San Diego, Los Angeles, Las Vegas, Dallas, and more.
- National Exposure in USA Today, US News & World Report, and Kiplinger’s, which positioned the company’s executives as leading experts in pharmacy and prescription savings.
- B2B Thought Leadership in healthcare and HR trade publications, helping the company expand its employer-based benefits program.
This consistent visibility helped drive app downloads, increase user engagement, and grow market share. It also helped position WellRx as a credible, consumer-first solution amid rising costs in healthcare.
Client Testimonial
“The MACIAS PR team delivered results for us month after month. Whether we needed local stories or national exposure, they understood how to craft a story that got journalists interested. Their team was always prepared, professional and proactive. We saw direct results in consumer behavior thanks to their media placements.”
— Senior Marketing Executive, WellRx (via LinkedIn testimonial)
Takeaway
This case study showcases how a well-crafted and persistent media strategy can cut through the noise—even in a highly competitive industry. MACIAS PR didn’t just secure press for WellRx—we helped shift the national conversation and change consumer behavior. If you click on the download case study link below, you can read and watch the actual news stories.
Want results like these? Contact MACIAS PR to learn how we can elevate your brand.
About MACIAS PR
MACIAS PR was founded in 2009 by Mark Macias – an Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named Macias one of the top 50 best PR pros in New York in 2022 and 2024. Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. Message us if you’d like to get a customized strategy.