Tag Archives: Content Marketing

Inbound marketing

WHY INBOUND MARKETING TRUMPS OUTBOUND MARKETING

Nowadays, people are more wary of ads and traditional marketing strategies than ever before. In fact, according to Hubspot, 47 percent of Internet users globally use an ad blocker. As a result, inbound marketing has become a more effective method to promote your product or service in comparison to outbound marketing. Inbound marketing draws consumers

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How to Integrate A/B Testing into Social Media

With the increased importance of digital marketing, businesses can no longer afford to overlook the importance of social media.  With this new tool, businesses can more easily gauge growth trends.  New metrics now include followers, likes, and comments. Followers Your number of followers will give you a rough estimate of your online presence.  The trends

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