Inbound marketing


Nowadays, people are more wary of ads and traditional marketing strategies than ever before. In fact, according to Hubspot, 47 percent of Internet users globally use an ad blocker. As a result, inbound marketing has become a more effective method to promote your product or service in comparison to outbound marketing. Inbound marketing draws consumers

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growth hacking

Weigh Your Options: Growth Hacking vs. Traditional Marketing

Inbound Marketing Takes Time As efficient as growth hacking might be, it might not be worth the large sum of money you’ll need to pour into it.  Startups are increasingly considering the benefits of investing in growth hackers to help them grow fast early. The alternative? Using cheaper yet more traditional marketing strategies. Here, we’ll

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How to Integrate A/B Testing into Social Media

With the increased importance of digital marketing, businesses can no longer afford to overlook the importance of social media.  With this new tool, businesses can more easily gauge growth trends.  New metrics now include followers, likes, and comments. Followers Your number of followers will give you a rough estimate of your online presence.  The trends

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