While almost all businesses have social media channels, many are not taking full advantage of them. Social media marketing can be one of the most effective ways to help with growth hacking when implemented effectively. Below are some tips on how to use social media to grow your business.
Social media is fast-paced and constantly saturated with information. Therefore, being active on social media is a necessity if you want to help your social media channels stay afloat.
Post quality content frequently and consider creating content that relates to topical issues in your industry. For example, if an issue or topic is trending in your niche, post content commenting on it. This brings attention to your social media page and your business.
However, remember to be strategic about the times you post content. Post during the times when you see that have the most engagement (likes, comments, shares). Our previous blog on A/B Testing explains how you can use audience engagement to determine what type of content your audience likes best.
DO NOT NEGLECT VISUAL CONTENT
While many businesses are beginning to appreciate the value of blogs and other written content, it is easy to neglect the importance of visual content, such as videos, images and infographics. Similar to a blog, the content should be valuable with a clear, relevant message.
The type of visual content you use should depend on the social media platform you are posting on. For example, while an infographic with detailed information might work well on a blog, it might not do as well on instagram. Ensure that your visual content is stimulating and engaging, but also consider your audience and platform you are posting on.
CONSIDER INFLUENCER MARKETING
While this may not work for every kind of business, this can be particularly effective with B2C businesses. Find relevant influencers in your industry with high engagement on their social media channels. Reach out to them and collaborate. These help with branding and establishing trust with your audience, which will inevitably help your business grow.
USE MULTIPLE PLATFORMS/CHANNELS
The way you choose to distribute your content can make or break your social media marketing strategy. Do not rely on just one platform to share your content. Share your content across multiple social media platforms to make sure a wide audience sees it.
Choose social media channels that fit your brand the best, depending on your targeted audience. Be aware of the channels you are using. You can also link you website and blog on your channels to lead potential customers to your landing page.
GROWTH HACKING WITH MACIAS LABS
These tips can help you generate leads and grow your business. If you want to discuss some more social media marketing tools or other growth hacking strategies, visit our pricing estimate page for more information.