Nowadays, people are more wary of ads and traditional marketing strategies than ever before. In fact, according to Hubspot, 47 percent of Internet users globally use an ad blocker. As a result, inbound marketing has become a more effective method to promote your product or service in comparison to outbound marketing.
Inbound marketing draws consumers in with valuable and engaging content. It involves using various marketing strategies such as content marketing, social media, blogging and SEO to attract potential customers to your brand.
These are some of the ways that using an inbound marketing strategy can be more beneficial for your business than outbound marketing.
TARGETS YOUR SPECIFIC AUDIENCE
The success of outbound marketing can be difficult to predict. Many of the people who see your ads may have no interest in your product or service. Consequently, you are less likely to reach your target audience.
However, when used effectively, inbound marketing can attract the right kind of traffic from potential customers. Using the right SEO keywords for your audience in your blogs and social media posts draws them in. Hence, you can target your ideal customers and address their specific needs and concerns.
ESTABLISHES YOUR AUDIENCE’S TRUST
Outbound marketing often comes across as disingenuous to costumers because of the lack of established rapport between the costumer and the business. While people may see the ad, they may have no interest in clicking on the link or finding out more about your business.
In contrast, inbound marketing does much more than just driving traffic to your page. It also draws in an audience that has a specific interest in your content. There is an extra level of personalization that is difficult to establish with outbound marketing.
Furthermore, it builds your relationship with your customers. When you have calls to action and contact forms on your page, you can collect data on your audience and learn more about them by communicating through emails.
ESTABLISHES THE CREDIBILITY OF YOUR BUSINESS
Consumers are more likely to use a service whose credibility they can verify. Outbound marketing typically consists of paid media placements, meaning that there is no evidence that your business is credible if that is the only form of marketing you depend on.
On the other hand, when you create helpful and relevant content about topics in your industry, through blog posts, videos and other forms of content marketing, it reflects positively on your brand. You come across as a reliable source in your industry, which helps your business stand out and keeps customers engaged.
HOW MACIAS LABS CAN HELP
Inbound marketing can only benefit your business if you invest time and effort into building an effective strategy. If you are looking for specific strategies to grow your business, contact us here. We are a growth hacking agency and can discuss some tools to help your business.