Weigh Your Options: Growth Hacking vs. Traditional Marketing

Inbound Marketing Takes Time

As efficient as growth hacking might be, it might not be worth the large sum of money you’ll need to pour into it.  Startups are increasingly considering the benefits of investing in growth hackers to help them grow fast early. The alternative? Using cheaper yet more traditional marketing strategies. Here, we’ll give you a little more insight to help you make a more informed decision.

While growth hacking englobes all forms of marketing, it is heavily based on inbound marketing– that is, pulling potential customers in and keeping them engaged.  With many of these strategies, it is important to keep in mind that they require a lot of A/B testing and figuring out what grabs people’s attention. If you have the budget and the time to go through this process, it’ll definitely be worth it.  The takeaway: if you’re really interested in growth hacking, make sure you have enough content to start.

Analytics and Bounce Rates

This brings us to our next tip.  Being consistent with your content will always help your SEO. That said, all the content in the world can only help you so much if nobody’s interested enough to keep up with it.  High bounce rates mean people leave your website after only having seen a small part of it. This is a perfect example of what a good growth hacker can do for you that a regular marketer can’t.  Using the analytics that A/B testing provides, a growth hacker will be able to minimize your bounce rates and keep visitors engaged. With this in mind, ask yourself: are you at a point where it’s enough for you to leave a trail of crumbs? Or do you want them to stick around and really explore all you have to offer?  Remember, when it comes to exposure, more is always better.

AdWords and SEO

So now the question becomes: how do you direct people to your website in the first place?  This is where SEO really comes into play. Search engine optimization means leading as many people as possible to your website. To that end, you’ll need to ground yourself on different strategies that often rely on AdWords. AdWords are keywords that you think people are more likely to search when it comes to your industry. The more AdWords you have on your website, the more it’ll come up when people search them.  As a single individual, you’d be surprised how many AdWords you might miss.

On the other hand, a good growth hacker will make sure the list of potential AdWords has been exhausted. Can you settle for surface level SEO or are you at a point where you need more? If you answered B, then you should probably look into some growth hacking.

Growth Hacking with Macias Labs

By now, you should have a better idea of whether or not you should invest in growth hacking.  However, if you’re still unsure or have any more questions, we’d be glad help. We could offer some additional guidance and let you know what Macias Labs can do for you.

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