In the world of today, digital marketing is essential for businesses of all kinds. People are increasingly glued to their phones and computers, allowing for direct exposure to ads and stories. So, here are five ways you can succeed in digital marketing.
Branding and Finding Your Voice
Think about your brand. Who are you? What do you do and why? Your voice and the way you come across to your audience should be a priority in marketing in general, but especially in digital marketing. This is because it will drive your digital campaigns, capturing the attention of your targeted audience– a.k.a. the right clients. When it comes to digital marketing, don’t neglect finding your brand voice and the importance it has with your relationship with your audience.
Discovering Audience Insight
This brings us to our next tactic. Building a solid relationship with your audience will make it easier for you to come up with your insight. Now you may be thinking: “What is audience insight?” Good question. Even people who think they know what insight is have trouble explaining it. By putting yourself in the shoes of your clients and finding a need they have (whether conscious or subconscious), you’ll be able to exploit the marketing angles that attract them the most. Here’s a pro tip: you can always build a customer’s journey (or experience with your business) with good
insight.
Being Active on Social Media
Now we’ve come to the crux of digital marketing. All those people that are glued to their phones aren’t just staring at blank screens. The average American spent a little over 11 hours exposed to media in 2018, per Market Watch. Not only will you increase your business’ presence via social media, you’ll also be able to more easily gauge your audience’s responsiveness to certain campaigns and ads through options like views and likes. By integrating your branding and audience insight, your business will become an entity of its own that your clients can more easily respond to. The best part? The placement is free!
Designing Your Website
As great as social media is for digital marketing, it won’t be nearly as efficient without being linked to a good website. This is where your audience will be redirected to when in search for more information. As such, your website should be the primary information source for your business. Keeping it up-to-date with your campaigns and closely paired with your social media will ensure your audience can get all the information they need as quickly as possible. Remember: people are getting less and less patient, and a good digital marketing strategy appeals to this trend!
Bringing It All Together With SEO
As good as your website may be, it’ll be virtually useless if no one can find it. Sure you can link to it through your social media, but aren’t you here to maximize your exposure? That’s where SEO (or search-engine optimization) comes into play. By keeping your information up-to-date and consistently putting out new content, search-engines such as Google are more likely to promote your website at the top of the list. Never underestimate the importance of your business popping out at people.
Digital Marketing with Macias Labs
These five tactics are good ones to keep in mind if you’re just getting started with digital marketing, and you’ll be glad to see your business grow if you follow these guidelines. For even more growth and help with your digital marketing strategy, we’re always glad to discuss more digital marketing tactics to take your business to the next level.
