One of the questions we receive most: How do I grow my company? Unfortunately, there is no magic sauce to grow your company online. That said, there are definitely some tricks that will put you on the right track. Here, five tips to grow your business online.
Have a Purpose
Before diving into the tips and tricks to make your company grow online, it’s important to know what your brand stands for– and how to communicate said purpose to your audience. Hopefully, you started your business out of a need for something bigger than just making money. And guess what? Your customers should know about it!
People prefer companies who know what they stand for. Pro tip: If you need some inspiration with this one, watch the popular Ted Talk of Simon Sinek, “Start with Why.” Trust us: It’s good.
Get your SEO Straight
The ultimate key to growing your business is making sure people know it exists in the first place. Nowadays, every company is online, so it’s becoming more and more challenging to stand out.
For this reason, it’s imperative that you’re on top of your SEO game. By this we mean, be active online, write blogs, participate in forums, motivate customers to post positive reviews– you get the idea.
Of course, SEO is more than just that. For ultra-successful SEO, make sure all the content on your website is linked to each other with the right keywords. Beyond that, your site should also be user-friendly. Google and other search engines reward websites with high usability, and for the most, this is only accomplished when your website is user-friendly.
Find Your Audience– and Go To Them
When it comes to your brand’s digital presence, follow your audience. So if your business is focused on Millennials, it should be on social media channels like Instagram and Twitter. And if your targeted audience is business people, you should be on LinkedIn.
Of course, you can’t just have an account on these platforms– you have to be active. Make sure your audience notices you by posting articles that show credibility, and by posting visuals that bring your brand to life.
Most importantly, try to interact with your audience on these platforms. You can do this by organizing giveaways, Q&A sessions and more.
A/B Testing
If you want to grow as a company, you have to please your customers. Part of that is by making sure your website is user-friendly and attractive. Conduct A/B testings to see what works better, and what is liked better by consumers. Pro tip: Change your landing page — a few times — and analyze if there are changes in the behavior of your customers.
Attend Events
Even though the growth hacking is an online strategy, it doesn’t hurt to be active offline as well. Go to netwerk events, connect with people, spread the story behind your business and make it easy for them to find you online. People like to meet the person behind the business, and there is no better way to sell your story than face-to-face.
Growth Hacking with Macias Labs
While these are just a few growth hacking tips and tricks, you’ll be surprised by the jump your brand will make in the right direction after applying all of them. But if you want even more growth — in a short-time notice — we can also always discuss how some more growth hacking strategies can elevate your company to the next level.
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