Thought Leadership Starts with the Media

By Mark Macias

Your position as an industry leader primarily begins with how the public views your business and for most consumers, their perceptions are shaped by the media. This is why it is so important to get your story told first in the media. If your customers read about a competitor first, they are more likely to believe their product or service is superior.

Here’s some anecdotal proof.

Macias PR has run media campaigns for (what was) the world’s largest dating site. We have also run media and branding campaigns for their competitors – dating app startups. If you’re single looking for love, analytics show you’re more likely to download a dating app that you read about in the news. Even if there is a better dating app that fits your lifestyle, you’re less likely to download it if you don’t know it exists.

Do Press Releases Work with the Media?

A press release can help get an achievement on the record but that is less likely to lead to media attention. Sorry to burst the PR press release bubble, but reporters and producers don’t go to PR Newswire looking for story ideas. Every journalist knows those press releases are ads. However, if you position your story directly to reporters, you have a better chance of getting your story told.

This media approach is especially important for startups. Today, there are very few innovative tech startups. Most tech players that make it to the top and earn big VC money were rarely first with a product. But you can be assured, they were the first to tell their story in the media. Think about that as you begin brainstorming on new ways to reach investors and consumers.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.