Working with Creative People – Harvard Business Review Study

How to get the most out of your PR Firms

The best PR firms hire creative people. These agencies want to hire publicists who won’t quit even when reporters say no. As the owner of this PR firm, I want to hire publicists and researchers who will challenge conventional thinking. This approach is helpful in PR because it helps us deliver more interesting stories, which is the landmark of quality journalism

MACIAS PR takes this same approach with our media strategy. We continue to search for creative enterprise angles that haven’t been told before. And we are relentless. Just today, a CBS reporter said he finally sold his bosses on our story. We’ve been working him for weeks now and it paid off.

But what does this have to do with your business?

If you want to hire a creative PR firm, let them do their job. Yes, you know your industry and hopefully know the messaging that is needed. But get out of their way.

Let your PR firm run and challenge the status quo by coming up with the best enterprise angles for your business. You will help the firm by offering new ideas and keeping the publicists alert of new developments. At the same time, the best PR firms will continue to search for new ways to position you with the media.

According to HBR, creative people need to keep busy; they want credit; they’re always dreaming big; and they want money. It seems like common sense, but if the Harvard Business Review published a study on it, maybe more people need to be reminded of it.

Give credit to your PR team, even if it’s just internally. It will work wonders for your business down the road when no one is watching. And if they’re helping you sell more products and services, tell them.

And don’t try to nickle and dime your PR firm or team. I spoke today with a potential client who was about to sign with our PR firm. We gave him a great competitive rate, but at the end, he tried to nickle and dime my firm. The typical business approach might have been to give him the cheaper deal to close the deal. But this is a creative firm built by creative people. Those previous tips in bold matter.

If you want to hear unconventional stories and creative narratives, reach out to us. I’ll give you a customized strategy over the phone that I promise will make you say, “I didn’t think of that.” Just let us do our jobs. 🙂

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.