Working with a Founder vs an Account Executive – PR Firms

By Mark Macias

There are many PR Firms out there, but when it comes to choosing your partner, I’d like to tell you directly why you get better results working with MACIAS PR over others.

I hope by now you have reviewed our website and learned this firm was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. There aren’t very many PR firms that can say that – in fact, I don’t know of any that can say that.

We know our competition – and you rarely see on their website detailed experience within the media. If you read over their websites closely, you will see how they paint their media experience with an extremely broad brush.

Our experience comes from within the media. As the Executive Producer with NBC, I approved the story ideas that came of the Special Projects unit. This includes every consumer, medical, health, tech and features segment. I also approved the scripts from reporters and producers.

We leverage this experience to identify the best narrative for coverage and we take pride in our media placements.

In the third quarter alone, our team secured media stories with local TV stations in Los Angeles, San Antonio, New York, North Carolina and Washington DC. That doesn’t even include the online and print coverage we also secured for our clients. You can read more about those 3rd Quarter deliverables by clicking here.

Why You Get Better Results working with a Founder

The founder typically puts his life, sweat, tears and blood into his or her business. He knows he can’t ever get to the next level without keeping his current customers or clients happy. A successful entrepreneur also understands he needs repeat business and referrals to keep his business around next year. An account executive isn’t always thinking about the business. If business slows next year, he or she can move onto another job. That’s not an option for a founder.

And this is why – I believe – we deliver superior service and media placements than any other PR firm out there. Sure, it’s a bold statement, but we have produced consistent media placements with the biggest names in news – year after year. Even more impressive, we have done it for clients in healthcare, digital health, tech, asset management, nonprofits, trade organizations, politicians and others.

If you want to hear more about what our firm can do for you, reach out to me. I’ll give you a customized media strategy. And if I don’t think we are the right firm for you, I’ll tell you. I’ll also tell you why.