For small businesses and startups, public relations (PR) is one of the most important tools to develop a reputation that drives sales.
PR helps with business development by elevating the brand of your company, shaping public opinion in a positive way and scaling your business message with the media. When you’ve got the right PR strategy in place, it will boost your business in a number of ways.
So what should you budget for public relations? And how can you start working towards getting the benefits it can offer your business? MACIAS PR created a calculator to help you identify the budget for your startup or established business. You can calculate the potential rate by clicking here, and get an answer back from our team.
How much should you budget for PR?
In the age of social media, where word of mouth is still the most influential marketing strategy, having a good PR strategy is crucial for startups and small businesses. By increasing awareness of their products or services, PR can help startups and small businesses achieve their target audience much faster.
Startups and small businesses face a unique challenge when it comes to PR. On one hand, they’re constantly innovating and trying to get their name out there. On the other hand, they don’t have the budget to invest in traditional PR methods like media relations or advertising. But that doesn’t mean they can’t benefit from PR.
In fact, PR can be an essential tool for helping startups and small businesses reach new customers and grow their brand. Make sure to calculate the return on investment (ROI) before investing in PR, as there are a variety of ways to measure success. Here’s a blog from our team to help you identify and measure the ROI of PR.
By understanding the basics of PR and budgeting for it appropriately, you can maximize the impact of your PR campaign. Have more questions? Feel free to reach out to our team by clicking on the green message button on the bottom of your screen. Or you can contact us by clicking here.
ABOUT MACIAS PR
Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.