Why PR Agencies Must Connect the Dots with Every PR Campaign

The best PR firms connect the dots.

Most PR firms like to spray and pray, or blindly send “pitch blasts” to reporters. But these approaches to securing publicity for a client don’t work. Why? Because it’s essentially leaving it up to luck for reporters to write your story. 

It’s like using a shotgun to hit your target, instead of a sniper rifle. That’s why at MACIAS PR, we always uses the right weapon to hit our target.

It’s Important to Connect the Dots between the Media and Story

Unlike most PR firms, MACIAS PR is strategic with our clients’ messaging, our ideas and the reporters we target for every story. We never spray and pray – or worse, send “pitch blasts.” This is why we consistently secure targeted publicity for our clients on local and national TV, as well as in print. 

Just last week, MACIAS PR got our Congressional client on People en Español, which is the Spanish-language magazine with the largest readership in the US, reaching 7.1 million readers with each issue. Before that, PIX 11 in New York City shot a TV segment on our digital health client, while our nonprofit client appeared in the largest newspaper in St. Louis.

Just like the above photo demonstrates, PR is a game that is won by strategy and piecing the puzzle together. You don’t piece together a puzzle or solve a riddle by force or seduction. You win through critical thinking, strategy and patience. This is a critical factor behind the success of MACIAS PR.

Considering PR for your brand or business? Head over to FreePRQuote.com to receive an estimate on your next PR campaign.


Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.