Why Fear of Failure Destroys the Best PR Campaigns


By Mark Macias

Fear is an attitude that can never be associated with public relations. A creative media strategy requires confidence in an idea and strength with the execution.

The best publicists know they can’t be afraid of creative ideas when pitching reporters. The only thing more dangerous than fear? Complacency.

If your PR firm hasn’t succeeded recently with media outreach, it’s time to assess their level of fear. How far will they go to push your ideas and angles? Are they pushing stories that are already in the news, or are they conceptualizing new ideas that leading publications will want to follow?

Here’s a look at what separates the best PR firms from the agencies that never succeed.

The Best PR Firms are not Afraid

Hiring a PR firm is not like hiring a lawyer to create an LLC. There is no universal “starter kit” in PR that works for every business. The best media campaigns are customized based on the story and the targeted news outlets. Spray and pray is not a strategy.

MACIAS PR continually looks for the most creative ways to tell your story. We don’t push average ideas. We push the envelope as far as we can take. And here’s why we know this works.

During my time with NBC, CBS and American Journal, I pitched stories that would make our viewers think. I harnessed the right side of my brain as I searched for a different way to tell a story. As an Executive Producer with NBC in New York, I once pitched a pet story that would be told through the eyes of the dog. Everyone laughed – and thought I was crazy.

Maybe I was crazy. Especially, since that story is now out in theaters. Have you heard of the film – The Secret Life of Pets? It was so popular that they made a second movie on it, called The Secret Life of Pets 2. Now that’s real creative.

But that’s an example of why MACIAS PR will take your brand and story further. If you’d like to hear some crazy, fun or creative angles, shoot me an email and we’ll find the best angle that will get your customers talking.


Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. TV peers nominated his work with five Emmys. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.