Empathy is a powerful word that leads to change. When you’ve experienced a setback first-hand, you will be more caring, kind and compassionate to others going through the same situation. This approach also works with PR.
If your PR team genuinely believes you care about them, they will work harder when you are not in the room. Your publicist might be getting a paycheck for his or her work, but money doesn’t motivate everyone when the doors are closed.
Click here to read an article that details how empathy helps your PR campaign. Or if you’re on the go, you can listen to the story as a podcast.
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ABOUT MACIAS PR
Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.