Editorial Approach behind Best PR Campaigns

By Mark Macias

Programming and editorial play a crucial role with every media campaign we launch. With Macias PR, every story begins with an internal analysis of the value behind the idea and the argument for why reporters or editors will like it.

As the Executive Producer with NBC, I approved every story idea and script that came out of the Special Projects unit, which included consumer, medical, health, tech and features segments. I always looked for water cooler type stories that would get people talking. I learned early in my media career that these types of stories generated huge ratings – and when my stories generated big ratings, I was viewed as a winner.

Our PR team also applies this approach to every media campaign. We make sure every story is relevant. First and foremost, we put editorial and programming at the forefront of every campaign.

Why Editorial Matters with PR Campaigns

Editorial, programming and approach are crucial factors behind every successful media campaign. It’s one of the many factors that distinguish our PR firm from others.

I frequently tell our team, no one cares if you step on gum. If there is gum on every sidewalk in NYC, no one cares — until they step on it themselves. That’s the initial approach behind our media strategy. We make our client stories relevant.

Reporters rarely care about your phone call or story pitch. They have bigger issues to worry about, like keeping their job. That’s why our team communicates to journalists why this story is relevant to their readers and viewers. We don’t force journalists to connect the dots. Instead, we connect the dots for them, making their media sell essier.

It’s a subtle approach, but it’s just one of many arsenals that we apply to our media campaigns. Many other approaches are more personalized. Want to hear more? Click here to get a personalized PR estimate for your business.

Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.