By Mark Macias
The most creative people are typically seen as eccentric or even chaotic with their approach to life. It’s great to approach life with that creative flair, but when it comes to successful PR campaigns, clarity is equally important.
The foundation for all creative work revolves around clarity. I’ve seen it in the media as an Executive Producer with NBC. I’ve observed it with actors as a playwright producing an Off-Broadway play. I’ve also seen at work how clarity is crucial for every PR campaign.
The best PR firms are clear, creative and focused
Clarity is a requirement when it comes to the foundation of our media campaigns. I always say in our office, “reporters might not like our story idea, but they will always know what our story is.”
During my time in the media, I used to get all kinds of pitches from publicists. Most of the time, I never knew what story they were pitching.
Their stories didn’t have focus or vision. The message wasn’t tight. I didn’t understand what the publicist was pitching.
This approach to PR is one of the advantages that MACIAS PR has over our peers. We will will never push a story angle that isn’t clear. We will also make sure that our angle is understand – from an editorial perspective.
If you’re having trouble getting traction with the media, email us and we’ll schedule a strategy session that will bring clarity to your media message.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.