By Mark Macias
PR is definitely getting more complicated as the media landscape becomes more fragmented. The days of pushing an advertisement or commercial to the largest media outreach are over. Now, you need to be strategic with identifying with your audience is located.
MACIAS PR recently put together this fun short video that follows an aspiring actress in the 1920s. (You can watch the video below). In the short, a woman is in pursuit of fame, but she doesn’t know where to begin. Until, she meets a young man who tells her about the word “Publicist.”
The word “publicist” probably didn’t exist in the 1920s, but the act of promoting people and businesses was definitely around.
How PR has Changed throughout the Era
Today, you need to be strategic with your approach. Your PR firm should continually be researching the media outlets that your customers and clients read.
Are you trying to reach female Millennials? POPSugar.com is a great source today, but will it be popular in two years? If Refinery 29 is any indication, another new online publication will take the lead. It wasn’t too long ago when Refinery 29 was the top place to reach female Millennials.
It’s okay if you don’t know where your clients and customers are consuming news. Your PR firm should be able to research that. However, you will have more success with your media campaign if you know going into the campaign who is your ideal customer and client.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.